HVS Monday Musings: Hotel Spas – Rewriting the Narrative
Spas have become a standard amenity at most hotels in recent decades, with several hotel chains placing a strong emphasis on offering top-notch spa facilities to guests. According to a Global Wellness Institute report, prior to the pandemic, the spa industry was growing at a CAGR of 8.7%, reaching US$111 billion in revenue in 2019; hotel and resort spas accounted for over 40% of the industry’s revenue.