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Building Brands: Trends and Challenges in Real Estate Branding

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the fourth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they discuss the current trends and (communication) challenges of the real estate industry.

Youri SawerschelTracey Ingram
By Youri Sawerschel and Tracey Ingram
External Article

Kengo Kuma on making Tokyo Edition Ginza ‘warm, intimate, and spiritual’

The idea of evoking the atmosphere of a private residence lies at the core of architect Kengo Kuma’s latest hotel project, The Tokyo Edition Ginza – which he likens to a Japanese home, ‘warm, intimate and spiritual’. The new hotel flows through a 14-level structure on a quiet corner spot in the Ginza district, mixing a material warmth and a minimalist simplicity with edgy Edition touches in a network of intimate spaces.

wallpaper.com
Podcast

Behind Boutique: The Story of Mac&Lo's Hospitality Mastery

In the ever-evolving landscape of boutique hospitality, the convergence of art, culture, and guest experience crafts a narrative that is both captivating and instructive. The recent episode of The Unfamiliar Shift with Ariela, featuring Audrey Laurent and Sergio MacLean of Mac&Lo Hospitality, stands as a testament to this transformative journey. As principals of Mac&Lo, Laurent and MacLean bring an approach to hospitality that is as immersive as it is impactful, drawing from a rich tapestry of cultural heritage and artistic influences.

Ariela Goharik Kiradjian
Ariela Goharik Kiradjian, Partner & COO, BLLA
Press Release

Tenth Annual Women In Travel & Hospitality Conference March 6 & 7 in Los Angeles

The Travel Industry Executive Women’s Network (TIEWN) in collaboration with BLLA, has announced that its annual Executive Women in Travel & Hospitality Conference will be held March 6 & 7, 2024 at the Westlake Village Inn, with an evening opening reception on March 6 at the Mizel Estate Winery in nearby Hidden Valley. With a theme of “Embracing Your Power,” it’s no coincidence that this year’s conference leads up to International Women’s Day on March 8th with its United Nations-backed theme of “Invest in Women, Accelerate Progress.”

BLLA
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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Podcast

From Imagination to Innovation: The Art of Hotel Entrepreneurship and Creative Branding with Cory Schisler

In the latest thought-provoking episode of "The Unfamiliar Shift with Ariela," listeners are treated to an insightful journey into the heart of boutique hospitality, led by the seasoned entrepreneur Cory Schisler and his partners, Jay and Kyle Jeffers. This editorial overview aims to give you a glimpse into the fascinating topics covered, but it's merely the tip of the iceberg. For the full, immersive experience, tuning into the episode is a must.

Ariela Goharik Kiradjian
Ariela Goharik Kiradjian, Partner & COO, BLLA
Podcast

Scaling Boutique Hospitality with Peter Twachtman

In the ever-evolving world of hospitality, boutique hotels have carved out a unique niche that prioritizes authenticity, flexibility, and immersive experiences. One podcast episode, in particular, offers a captivating journey into this world. Welcome to The Unfamiliar Shift with Ariela podcast, where we delve deep into the secrets of boutique hospitality with CEO of Lark Hotels, Peter Twachtman.

Ariela Goharik Kiradjian
Ariela Goharik Kiradjian, Partner & COO, BLLA
Press Release

Handwritten Collection celebrates its first anniversary with a dozen fascinating and heart-warming hotels

Handwritten Collection, a midscale collection brand of Accor, celebrates its first anniversary in January 2024, with a burgeoning roster of charming and diverse hotels around the world. The brand first launched in January 2023, with the purpose of bringing together small to mid-size hotels that authentically reflect the character and warmth of the people who love and look after them.

Accor
Podcast

Creative Spaces, Creative Minds: Jersey Banks on Hotel Entrepreneurship

Jersey Banks, an artist turned hospitality entrepreneur, has been a game-changer in the boutique hotel industry. Her unique journey from the world of art to the realm of boutique hotels is a story of creativity, innovation, and entrepreneurial spirit. Her approach to hospitality is not just about providing a place to stay; it's about creating an experience, an ethos that's deeply rooted in her artistic background. BLLA is thrilled to release the this latest podcast episode with this incredible hotelier.

Ariela Goharik Kiradjian
Ariela Goharik Kiradjian, Partner & COO, BLLA
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Podcast

Reviving History: The Tale of New Orleans' Boutique Hotels

In a remarkable episode of our podcast series, we dive deep into the heart of boutique hospitality through the eyes of Nathalie Jordi. Her journey is not one of a linear path but a mosaic of experiences, transitioning from the world of ice pops to spearheading the boutique hotel movement in New Orleans. It's a story that intertwines the creation of the Hotel Peter and Paul with the broader narrative of hotel development challenges, the essence of local partnerships, and the evolving paradigm of sustainable tourism in the soulful city of New Orleans.

Ariela Goharik Kiradjian
Ariela Goharik Kiradjian, Partner & COO, BLLA
New Orleans, Louisiana, United States