Boutique Hotel Association (BLLA) Addresses the Importance of Keeping Boutique Hotel Properties as Independent Hotels
With the recent announcement of Hyatt purchasing Dream Hotels, this is the exact moment to reflect on big chains buying out smaller boutique brands. It may be a good move for the owner of the Dream brand, who has spent many years building up the brand value while keeping ownership of the assets at bay [as each property is owned by others, with just a few exceptions]. Hyatt is also gaining a lifestyle group of properties to add to its portfolio. While this may be a good move for both, independent hotels and small brands are most likely to reject offers to join a larger group if they are already successful in their markets.
By Frances Kiradjian, Founder/CEO, BLLA