Embracing Hotel ‘Lifestyle’ by Learning from Retail Brands
Yes, that retail sector – the one that has been all but obliterated by the pandemic. Even still, perhaps there’s one more drop of tutelage for hotel brands that can be squeezed from this lemon of an industry before every suburban mall is converted into a solar-powered vertical farm. Specifically, we predict that certain ‘lifestyle’ hotel brands will emerge in the coming decade to dominate the hospitality landscape because of how they mirror an experiential transition by retail brands.