The hospitality industry offers a variety of options for different types of travelers, with boutique hotels being one of the popular choices for experienced and well-off guests. The US boutique hotel market alone is worth $7 billion, growing almost 5% annually.
When in the hotel business, you have to keep up with the newest trends in order to satisfy your guests. From changing the whole décor to adding a few attractive details, you will have to work on upgrading the interior design of your suites. Moreover, the competition is fierce and your success depends on your readiness to adapt to the expectations of the market.
In a world where options abound — you constantly have hundreds of them at your fingertips thanks to the internet — the hospitality industry has had to constantly evolve. Once upon a time, business may have come to you simply because info about competitors wasn't so widespread. But now that potential guests can compare the prices and perks of various hotels side by side in a split second, the hospitality industry has become significantly more cutthroat.
Oftentimes marketers and hoteliers alike get caught up in the big picture as they try to sell their products on only the flashiest features. Be it the great outdoor pool, the award-winning restaurant or the million-dollar-redesigned chic lobby bar, we aim to emotionally impact potential customers with dynamic visuals and impressive amenities.
Any time a hotel undergoes a renovation project, it's with the aim to increase its value or expand the asset's life. All the improvements are a smart move as they are bound to attract new guests and keep the regular ones coming back.
Tell me what you love, I'll tell you who you are. This old adage is even truer today since many customers are developing statutory consumption including for travel.
In this day and age, the typical traveller could really be anyone. Long gone are the days when travelling and hotels were mainly reserved for the wealthy or the business-savvy. With value increasingly being shifted from possessions to experiences and people making use of our connected world, frequent travelling is the norm for many, even amidst modern-day fears. The range of the types of visitors in hotels is wider now than ever, as are the types of accommodations and the services they provide. Needless to say, the hospitality game has taken it up a notch, with competition swarming and demanding new strategies as paradigms shift. This is a time when understanding even the tiniest hints of how the modern population generally responds to hospitable behaviours and commodities could determine the fate of your business.
It's so often said that we are what we eat, but additionally, we are where we live. Homes, offices and all matter of public spaces influence our moods and the conversations we have as well as motivate us to think differently about the world.
In the booming hospitality industry around the world, there can be no letting up, and there can be no day off if you are to surpass the competition and offer a superior service to your guests that make them want to come back and bring their friends along. Running a hotel is a 24/7 venture, yet sometimes certain challenges will present themselves that need to be addressed promptly rather than ignored if the business is to continue its steady climb to success.
The hotel Casa Bonay, which opened in Barcelona, 2016, was founded by Inés Miró-Sans. But, in reality, the hotel is a collaboration between designers, artists, chefs, coffee roasters, architects, and more. It was on returning to her native Barcelona, after three years working for Ace Hotels in New York, that Miró-Sans assembled this group of creatives. The result is much more than a hotel. It is a restaurant, a cafe and a bar. It is an art gallery, a shop and a bookstore. At its core, it is a social hub, designed to bring people together.
With the kids gone, it was time to follow the footsteps of many other boomers and downsize to a condominium. What started as a mere paint job, however, morphed into a $150-per-square-foot renovation of the entire apartment comprising appliances, lighting, flooring, soft goods, mirrors, kitchen and plumbing fixtures. What we ended up having on our hands was a genuine case of 'scope creep' – something not uncommon in any property refurbishment.
If you really want to make your hotels stand out you need to invest in a few cost-efficient renovations because let's face it, your reputation depends on following trends and doing better than your competition. Here are top renovation ideas that will make your guest have a memorable experience staying at your hotel and that will help increase your revenue.
In the hotel industry, first impressions really count, and making your entrance attractive and inviting will surely grab your guests' interest. Hotel entrances are the first defining point for your guests' experience. In just a few seconds, they will soak in the atmosphere and decide whether they like it or not. The goal is to create a high impact entrance that will give your customers a hint of what they can expect once they enter the establishment.
The hospitality industry is booming all around the world, as global travel is becoming increasingly popular due to the rising economy and living standards. With the competition on the rise, new hotels are popping up on every corner, each doing its best to surpass the quality and design of its peers.
When it comes to businesses, there aren't many that rely as heavily on first impressions as hotels do. The Wow Effect that your hotel can have on a first-time guest is something that can last a while and can certainly play a huge role when the said guest is deciding whether to return to your hotel or not. The biggest part of the first impression in the hotel business is in the exterior of a hotel, as that's the first thing that your guests are going to see when they arrive. Improving your exterior with various outdoor elements can mean a lot when it comes to the level of your hotel design, which is why this article will focus on how to do it.
How far are hotel investors willing to go in order to bring out the best in their properties? In 2013, the El Encanto in Santa Barbara re-opened after a top-to-bottom renovation that took seven years and AUD $170 million to complete. The following year, Loews Regency Hotel in Manhattan opened after a $127 million refresh. And just last year, in 2017, Le Lutetia in Paris welcomed guests after a $174 million renovation of its own.
Have you noticed all the new brands in the supermarket lately? Words like natural, non-GMO and farm-to-table abound. It almost looks like the old guard has been replaced by modern and ethical food producers.
When looking to escape an everyday hassle, people seek for destinations that will somewhat shelter them from the ever-present stress they are exposed to. And at times, it is not so much about the adventure that awaits them at a new location, nor the luxury of the hotel room itself; it's the view from the balcony which allows them to enjoy the moments of serenity. How do you create such an unspoiled atmosphere?
Once upon a time, conformity reigned supreme when it came to hotel design. Every single guest room exactly looked the same, save for a few luxury suites that had more space. And, if the hotel was part of a chain, this look carried from location to location, too.
The millennial's idea that they have everything they need and nothing they don't (lyrics from Homegrown by the Zac Brown Band) has caught on among travelers of this generation, and they have embraced lifestyle-focused options within established hotel brands like Marriott's Moxy wholeheartedly. Is this a just a passing trend, though, or is it a shift in philosophy that's here to stay? To determine the answer, I believe we need to look at who makes up the bulk of the travel market, and why they travel.