Italy: Europe’s Trending Destination
Mainland Europe is a hub of activity throughout the summer months with millions of global travelers flocking to key destinations for a mixture of sun, culinary delights, and culture. The consistently strong demand allows hoteliers in key summer destinations to strategize with confidence. This summer, however, there is one destination that has exceeded all expectations. The following analysis highlights how Italy’s hotel sector is thriving in bookings and room rates in addition to assessing how online trends set up a summer to remember for Italian hoteliers.