Greek Hospitality Industry Performance - 3rd Quarter 2026
Greece's hospitality sector posted strong Q3 2026 results, with resort RevPAR up 10.5%, Athens ADR rising 7.5%, and international branded hotels growing 14.2% to 402 properties.
Press Releases
WTTC Hails London as a Model for Growth as Global Travel Leaders Gather for WTM
WTTC forecasts 3.1% European travel sector growth in 2026 and cites London's Oxford Street pedestrianisation as a model for government-backed tourism investment.
New Phocuswright research: European travelers more willing to share passport details than browsing history
Phocuswright survey of 1,554 European leisure travelers finds passport storage more accepted than browsing history use, with fewer than 1 in 4 trusting AI-generated travel results.
Spain's Travel & Tourism Sector Set to Surpass €269BN in 2026 as WTTC Highlights Country's Global Leadership at Turespaña Convention
WTTC forecasts Spain's Travel & Tourism sector will contribute over €269BN to GDP in 2026, up from €259BN in 2025, with international business visitor spending projected to grow 8.1%.
Nearly half of Spain’s tourism activity now takes place beyond the peak season (47%)
Data Appeal's report for Turespaña finds 47% of Spain's international tourism now falls outside peak season, with Argentina, Poland, and Brazil among the fastest-growing off-peak source markets.
Milan hotel room rates approached all-time high thanks to Grand Prix and Fashion Week
Milan hotels hit second-highest ADR (EUR310.04) and RevPAR (EUR261.17) on record in September 2026, driven by the Italian Grand Prix and Fashion Week, per CoStar preliminary data.
UK travellers drive value growth for Palladium Hotel Group as leading European source market
UK travellers account for 30% of Palladium Hotel Group's Spanish room revenue, with ADR up 4% overall and 10% in the Balearics, backed by a €90M investment in The Site Ibiza.
WTTC Targets One Million Tourism SMEs to Benefit from its Together in Travel Community
WTTC research finds a 10% SME productivity uplift could unlock $63B in direct Travel Tourism GDP across 8 markets, as the council targets 1 million businesses for its free Together in Travel platform.
WTTC Global Summit Opens in Malta as European Travel & Tourism Set to Outpace Wider Economy
WTTC forecasts 3.1% Travel & Tourism growth in Europe for 2026, outpacing the wider economy, as 1,000+ delegates gather in Valletta for the 26th WTTC Global Summit.
Beyond the Top Line: Italy's Secret Profit Recipe
Italy leads Southern Europe in occupancy at 51.2% in H1 2026, with foreign traveller spend up 4.8% YoY in June, but the article shifts focus to what drives hotel profitability below the top line.
WTTC Brings Together More Than 100 Global Speakers for the World's Most Influential Travel & Tourism Event: WTTC’s Global Summit
WTTC's 26th Global Summit in Valletta, Malta, under the theme FUTU[RE]SET, convenes 100+ speakers including ministers, CEOs, and former heads of state across eight strategic priorities for travel and tourism.
Rock en Seine boosted Paris hotel occupancy in August
Paris hotels hit their highest August occupancy since 2015, with RevPAR up 11.7% year-over-year, driven by the Rock en Seine music festival in late August.
WTTC Warns Uncapped UK Tourist Taxes Could Lead to Fewer Jobs in the Sector and Drive Visitors and Spending to Competing Destinations
WTTC warns uncapped overnight visitor levies in England could cut international visitor spending by up to £14.4bn in 2027, with 29% of key-market travellers considering alternative destinations.
Savills names UK most liquid European hotel market
UK hotel transactions reached £2.1bn in H1 2026, a £500m year-on-year increase, with London alone accounting for £1.4bn and attracting buyers from Spain, Italy, Israel, Singapore, and domestic sources.
HOSTA 2026 report: Dutch hotel industry suffers from VAT increase
The HOSTA 2026 report by Horwath HTL forecasts a 2.5% drop in Dutch hotel demand and rising consumer prices as VAT on accommodation jumps from 9% to 21%.
The World’s 50 Best Hotels 2026 Announces The Extended 51-100 List
The World's 50 Best Hotels reveals its 51-100 extended list ahead of the full 2026 ranking ceremony in Paris on 15 September, spanning 23 territories across Asia, Europe, North America, and beyond.
PPHE Hotel Group Limited: Unaudited Interim Results for the six months ended 30 June 2026
PPHE Hotel Group reports 4.7% revenue growth to £209.3m and 6.3% EBITDA rise to £48.4m for H1 2026, supported by UK property strength and the £147.9m freehold acquisition of Park Plaza London Waterloo.
Eventful July drove Cologne hotel performance
Cologne hotels hit record July occupancy of 72.1% and RevPAR of EUR76.64, boosted by Cologne Pride and a Romeo Santos/Prince Royce concert driving single-night peaks above 90%.
Greek Hospitality Industry Performance - 2nd Quarter 2026
Greek hotel revenue grew 10.1% in H1 2026 on just 0.6% volume growth, with pricing power intact but occupancy stabilising and risks rising from energy costs, source-market weakness, and airline capacity uncertainty.
Grand Prix drove Monaco ADR and RevPAR to record-highs
Monaco hotels hit all-time highs in ADR (EUR 3,944.81) and RevPAR (EUR 1,031.52) in June 2026, fueled by the Formula 1 Grand Prix shifting from its usual May slot.