Marriott's acquisition of Lefay Resorts is less about net unit growth and more about owning the Lefay SPA Method as a scalable wellness playbook for repositioning existing luxury properties.
In May of 2017 a distinguished group of doctors and government officials met at a medical tourism summit in Ithaca, Greece. The objective of the summit was to begin paving the road toward a long awaited unified health tourism engine for Greece. "Health Tourism: Engine of the National Economy's Growth" did not simply address the vast potential for expanding Greece's domestic tourism offering year-round, the conference introduced the beginning roadmap for a "new pillar" for the long-term recovery of the Greek economy. This report delves into a rare economic anomaly, a situation where one of the world's most mature hospitality and tourism destinations can grow geometrically into the 21st century.