The Ever-Growing Importance of Certifications in Hospitality
EHL student research reveals 83% of travelers value sustainable travel, but guests often don't recognize certification logos despite appreciating underlying eco-practices.
Explainer Articles
SoTL 2026: Slowing Down the PACE, Ramping Up Critical Thinking
The conference explored how educators can adapt teaching methods to maintain critical thinking skills as students increasingly rely on AI tools for academic work.
By Laura Zizka, Assistant Professor, EHL
The complete guide to dynamic pricing in the hotel industry
Comprehensive guide explains how independent hotels can implement data-driven dynamic pricing to increase RevPAR by an average of 21% through automated rate adjustments.
By Jonathan Gough, Content Team Lead, Lighthouse
Hotel Chatbots Explained: Benefits, Challenges, and Best Practices
The comprehensive guide covers implementation, ROI metrics, and future evolution toward LLM-powered concierges for hotel operations.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
Emotional Intelligence in Management to Lead Sustainable Tourism
Academic research proposes ability-emotional intelligence as a trainable skill for tourism managers to better navigate stakeholder relationships in social enterprises.
By Inès Blal and Juliane Völker
Why reputation management directly impacts your hotel’s visibility (and bookings)
Reviews directly influence Google and OTA ranking algorithms through volume, ratings, freshness and response activity, creating a cycle where better reputation drives more visibility and bookings.
By Femke Nollet, Content Specialist, Lighthouse
Hotel competitors: The ultimate guide to building your perfect competitive set in 2026
The guide details 11 criteria for selecting 5-10 direct competitors, from location and price to amenities and online presence, with automated tracking solutions.
By Laure Cremers, Content Specialist, Lighthouse
Hotel dynamic pricing: Definition, examples, and strategies to use
Comprehensive guide covering real-time pricing strategies, algorithms, and best practices for hotels to maximize revenue through market-responsive rate adjustments.
By Dean Elphick, Senior Content Marketing Specialist, SiteMinder
Luxury Hospitality Moves Beyond Opulence
EHL students analyzed 65 guest interviews and 869 reviews to identify how hotels can incorporate quiet luxury through secluded locations, local materials, and authentic cultural experiences.
2026 is the year of MCP: what hoteliers need to know
MCP enables AI tools like ChatGPT to display live hotel rates and availability, moving beyond generic responses to real-time booking information.
By Ricky Castoldi, Chief Sales Officer, Cendyn, Cendyn™
Types of AI Agents: Definitions, Roles, and Examples
The guide outlines five AI agent types—reflex, model-based, goal-based, utility-based, and learning—with hybrid approaches recommended for balancing autonomy and control in production environments.
Hotel SEO for beginners: How independent hotels can rank higher on Google
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
By Laure Cremers, Content Specialist, Lighthouse
More reviews, more bookings: A complete guide to online reputation management for hotels
The guide outlines six steps for hotels to leverage reviews for bookings, from monitoring feedback to automating responses across platforms.
By Femke Nollet, Content Specialist, Lighthouse
AI terms for hoteliers: MCP, GEO, agentic AI, and LLMs explained
This educational guide explains 15+ AI terms that hoteliers need to understand as travelers increasingly use ChatGPT and similar platforms for trip planning and booking.
By Adam Swart, VP of Content Operations, Lighthouse
OTA guest conversion strategy for hotels: The ultimate guide
Comprehensive guide on converting OTA guests to direct bookers through staff training, automated email sequences, and incentives to reclaim up to 30% commission fees.
How a $2B Hospitality Company Collapsed Into Evictions and Bankruptcy | WSJ What Went Wrong
WSJ examines the financial missteps and strategic failures that led a major hospitality company from $2B valuation to bankruptcy and property evictions.
What are Branded Residences, and Why are They Becoming Popular Among Developers?
Branded residences are luxury homes associated with well-known brands that offer residents hotel-like services and convenience. Rising demand is coming from experience-driven individuals seeking unique and exclusive living.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
Lead nurturing for hotels: From inquiry to confirmation
You have revenue hiding in plain sight…and it’s slipping away.
Total revenue management: Hotel upselling across guest touchpoints
When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communications to in-person conversations — is an opportunity to create both value for your guest and revenue for your property. THere’s just one key difference, and that lies in how you approach it.
By Karen Stephens, Chief Marketing Officer, Revinate, Inc.
6 differences between a hotel and a resort
In hospitality, understanding the difference between a hotel and a resort is key in order to provide guests with the right experience. Each type of accommodation takes a different approach and has its own appeal, which means that the way they operate and the services they offer can vary significantly.
By Eva Lacalle, Marketing Director, Mews