Culture – It’s Not Just for Anthropologists Anymore
The list of trendy business buzzwords that enter the national consciousness and swiftly become hackneyed, empty shells of their previously profound selves is long and distinguished. To understand this phenomenon, one needn’t think outside the box to identify the low-hanging fruit that will allow us to innovate, simplify and effect the paradigm shift that will be a win-win (with ROI!) for all the key stakeholders. See what I mean. What at one time may have been evocative and meaningful becomes, at best, white noise. At worst - trite and laughable.