News

Sojern Introduces New Members to Destinations Advisory Board During Florida Meeting

Sojern, the leading marketing platform built for hospitality, is thrilled to announce the latest members of its esteemed 2025 Destinations Advisory Board. This board is composed of influential destination leaders from across North America, and its members convened yesterday to welcome exceptional new members. This year, the Destinations Advisory Board gathered in Kissimmee, Florida, and the event was hosted in partnership with Brett Laiken, CMO at VISIT FLORIDA.

Adam Bullard Joins Hospitality America as Corporate Director of Human Resources

At Hospitality America, people matter. It’s with that shared mindset that Adam Bullard joins the third-party hotel management company as Corporate Director of Human Resources. In the hotel environment, this position is more crucial than ever as operators strive to mitigate challenges such as high employee turnover, customer service demands, and increasingly diverse workforces across multiple locations. In this role, Bullard will navigate these complexities for the growing company that is managing 20 Hilton and Marriott brand hotels.

Estella Hale Appointed as Vice President of Commercial Strategy for Zucchetti North America's Hospitality Division

Sturgeon Bay, Wisconsin – April 23, 2025 - Zucchetti North America is pleased to announce the appointment of Estella Hale as the Vice President of Commercial Strategy for the company’s hospitality division. With more than 20 years in the hospitality industry – the last 10 of which were in strategic leadership roles – and her extensive knowledge of hospitality technology, Estella's leadership will play a pivotal role in further enhancing Zucchetti North America's position as a leading provider of innovative solutions for the hospitality sector.

iVvy Expands Leadership Team With Director of International Sales

In this expanded role, Caroline will focus on helping venues streamline operations, enhance the booking experience, and drive business growth through iVvy’s venue & event management solutions. Since joining iVvy in August 2023, Caroline has played a pivotal role in helping venues across EMEA improve efficiency, maximise revenue opportunities, and deliver seamless event experiences. Now, she will bring this expertise to North America, ensuring more venues can benefit from iVvy. 

Ways to Help Employees Manage Their Stress

Stress can lead to various physiological and mental strains, resulting in decreased work efficiency, increased absenteeism and voluntary turnover – which ultimately impact guest satisfaction and profitability. Thus, it is essential to maintain employees’ well-being and help them manage their stress. Some organizations even have the job position of chief wellness officer to manage staff’s mental health.

Pedagogical Peer Coaching: Elevating Teaching & Learning Practices

Pedagogical Peer Coaching (PPC) is a powerful tool for faculty development that offers educators a confidential and supportive space to refine their teaching practices. Through course observations, collaborative discussions and faculty-led learning communities, PPC is a source of continuous improvement without the pressure of formal evaluation or hierarchy. Thanks to fresh perspectives and targeted feedback, this collaborative peer coaching system should be seen as a major asset for steering effective teaching and learning experiences.

Training and Hospitality Education: Trends, Methods, and Options

Training and development are an arm of a wider education umbrella and a key tool for gaining hospitality expertise and professional development progress. Training involves a combination of industry content, techniques and methods connected to operations and emphasizes learning for the advancement of the hospitality industry.

Future of Work: Intergenerational Insights & Inclusivity at WIL Day

There is something dynamic, inspiring, and almost… magical when you are sitting at the Women in Leadership (WIL) Day’s roundtable table; on your left, there is a senior executive of a renowned company, and on your right, another leader of the industry that you always dreamed of pursuing. Suddenly, all eyes and ears are on you as you share your perspectives of the world, and you feel HEARD.

The Future of Hospitality: An Invitation to the Next Generation

In the fullness of one’s self-expression is one’s self-discovery. Until a person ventures into the unlimited domain of the mind, and learns to freely express themselves, such a person can never truly be free to understand themselves. So then, life’s meaning can be summated by an unyielding pursuit of the unknown and the tender connection between mind and marrow.

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