Do you inspire faith or fear among potential staff? Sitting in the business-class window seat, the view over the South China Sea is breathtaking. The candidate has been invited to fly to Hong Kong for an interview, and the business-class tickets for two and the promise of three nights in one of Hong Kong’s finest hotels put both him and his wife in a receptive mood. The extra US$8,000 spent on the two business-class tickets compared to the single economy ticket are seen as a prudent investment, commensurate with the company’s brand image as an employer of choice. The welcome letter in the room from the MD and the carefully planned meeting schedule [along with an itinerary for the spouse, including school visits] are designed to maximise the value of the visit. After a day of interviews, a psychometric test and a tour of the hotel, the candidate enters the fine-dining restaurant for the final hurdle – lunch with the MD and chairman.