The agentic infrastructure overhaul: 3 non-negotiable pillars for 2026
The article outlines three technical pillars needed to move AI agents from pilot programs to production-ready systems in enterprise environments.
AI in Hospitality
This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
Should service robots have rights?
Penn State researchers propose a framework for establishing robot rights and responsibilities as hospitality automation becomes more autonomous and human-like.
Hotel Yearbook Article The Hotel Yearbook 2026 - Annual Edition
The Growth Code: Why Human Investment is the Ultimate Advantage in an AI Era
As hotels race to automate, Tanja Stegmüller, co-founder of TRUSTmenti, makes the case that resilience will come from intentional hybridity: blending digital efficiency with human wisdom, global standards with local soul, and automation with empathy. She lays out a ten point playbook for building hybrid leaders, learning ecosystems, and people centred cultures, arguing that technology can handle tasks, but only humans can deliver judgment, emotion, and the moments that define great hospitality.
By Tanja Stegmüller, Co-Founder, TRUSTmenti
Hotel Yearbook Article The Hotel Yearbook 2026 - Annual Edition
AI Adoption in Hospitality: Meet People Where They Are
AI may be rewriting hospitality’s playbook, but the toughest part of adoption is not the software, it is the quiet anxieties it triggers on the front line. By tracing three common fears that surface whenever AI enters the workplace, Lynn Zwibak shows how leaders can turn resistance into readiness and make change something teams help build rather than brace against.
By Lynn Zwibak, Founder & CEO, Zwibak | Commercial Strategy
Should CIOs rethink the IT roadmap?
The article advocates for quarterly roadmap reviews and emphasizes that AI disruption requires CIOs to prioritize agility over long-term planning.
How agentic AI solutions are structured
The article uses emergency department analogies to explain agentic AI architecture and warns that rapid adoption without proper governance creates compliance and cost risks.
AI is Becoming the Consumer: What Travel & Hospitality Brands Need to Know Now
Accenture research shows 50% of AI users make purchase decisions based on AI recommendations, with travel brands needing to optimize for AI discovery platforms.
The Concierge AI Playbook and Toolkit: Protecting the Art of Luxury Service
Pertlink's toolkit provides luxury hotels with structured AI prompts for concierge operations, maintaining human oversight while standardizing service excellence.
Alexander The Guest visits the World’s first AI restaurant in Dubai
Chef Aiman AI analyzes texture, acidity, and umami data to create unique flavor combinations at the Kempinski Downtown Dubai location.
The AI Tech Sellers Toolkit - Selling AI To Hotels
The toolkit addresses the gap between AI vendors' feature-focused pitches and hotels' needs for operational certainty and financial justification.
The Silent Revolution: How Every Hotel Website is Becoming an Actionable Endpoint for AI
This vision proposes layering AI intelligence on existing websites using structured data and natural language processing, eliminating the need for custom APIs.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
AI terms for hoteliers: MCP, GEO, agentic AI, and LLMs explained
This educational guide explains 15+ AI terms that hoteliers need to understand as travelers increasingly use ChatGPT and similar platforms for trip planning and booking.
By Adam Swart, VP of Content Operations, Lighthouse
Pertlink Unveils New Brand Identity and Leads the Industry Toward Practical AI for Hospitality
Pertlink launches AI-focused playbooks for housekeeping, engineering, culinary, HR, and management teams after 25 years in hospitality technology.
Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era
A marketing agency outlines strategic shifts brands need to make to remain competitive in an AI-driven landscape.
Agentic AI’s rise is making the enterprise architect role more fluid
Enterprise architects must shift from stable application design to managing AI agents that execute business processes, requiring new governance models and complexity management.
LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence
The platform replaces static dashboards with conversational queries, allowing revenue teams to ask questions in natural language and receive instant data-driven insights.
Holiday Shopping 2025: More Spending, More Stress, More AI
Accenture research shows 66% of consumers now use generative AI for shopping decisions, with 60% comfortable letting AI automate travel planning.
The Blueprint for Human-Centric Al in Hospitality: A Strategic Guide to Harnessing High-Tech to Amplify High-Touch
This executive framework outlines five pillars for implementing AI that enhances rather than replaces human hospitality connections.
The Housekeeping AIT Toolkit: a Unified Guide for Solving Staffing Challenges, Controlling Costs, Optimising Operations & Protecting the Guest Experience
The toolkit consolidates AI solutions for housekeeping departments facing labor shortages, including predictive staffing, automated assignments, and inventory forecasting.
Maybe MCP is really the tech that hotels need
MCP acts as a unified routing system that could let AI agents book multiple hotel services directly without individual API integrations or OTA dependencies.
By Martin Soler, Partner, Soler & Associates
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