TrustYou Replaces the Dashboard With a Conversation
TrustYou launches Ask TrustYou, an AI conversational analytics tool replacing traditional dashboards, included on all hotel plans from Lite to Enterprise starting today.
AI in Hospitality
This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
Not Done Weekly - Destination AI Summit Recap!
Survey of 107 hotel leaders finds 63% use AI regularly but only 12.6% have a scaled strategy, 35% don't measure ROI, and less than 6% record AI savings in the P&L.
By Sloan Dean, Founder & CEO, AIHG
Lobby and Crewfare win Global Startup Pitch People’s Choice Awards at WiT Singapore 2026
Lobby AI and Crewfare won the People's Choice Awards at the WiT Singapore Global Startup Pitch, and will present at The Phocuswright Conference in Fort Lauderdale in November.
Lobby and Phocuswire
The bill lands on the independent
An editorial argument that every new distribution layer, from OTAs to AI booking, extracts cost from hotels, with independent properties bearing the greatest burden as they lack the scale to negotiate or build alternatives.
By Markus Busch, Editor/Publisher, hospitality.today
Put AI on the P&L
A framework for hotel operators to move AI spend from "hours saved" to named P&L lines, using Wyndham's voice AI and industry survey data as anchors.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Your Hotel Already Has an AI Strategy. You Just Didn't Write It.
The author argues hotels already have a de facto AI strategy shaped by third-party tools and urges a structured diagnostic of the eight booking-journey links where guest ownership can silently transfer away.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
Forget Me Not
Twilio's 2026 APAC research finds 70% of consumers have abandoned AI interactions due to lost context, exposing hotels' fragmented guest data infrastructure as the root cause and proposing a governed Guest Memory Layer as the fix.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
HFTP Names Inntelo AI as AI Partner, Deploying AI Agents for Members, Media and Events
HFTP has selected Inntelo AI as its official AI partner, deploying multilingual AI agents across its website, media titles, and HITEC to serve members, exhibitors, and attendees 24/7.
Inntelo AI and HFTP
The Algorithm is in the Middle: Navigating the 2026 Intelligence-First Distribution Overhaul
Hotels must rebuild their data and API infrastructure to remain visible as AI agents replace traditional OTA search funnels, or risk algorithmic invisibility by 2026.
By Francesco Derchi, Associate Professor and Director of SPARK, Les Roches
First Hospitality Accelerates Enterprise Transformation with Robust Company-Wide AI Adoption
First Hospitality reports 200%+ AI adoption growth in six months, with a company-wide program covering training, owner reporting, finance operations, and a proprietary GEO Playbook driving measurable performance gains.
Sirma brings connected AI agents to hotel operations as h2c study signals hospitality’s next AI phase
h2c's AI Opportunity Study 2026, based on 122 responses from 113 hotel chains, finds 70% see proactive AI agents as a key innovation area, while skills gaps and integration challenges remain top adoption barriers.
Bonafide Appoints Tim Sullivan as Chief Growth Officer to Accelerate Growth in Agentic Commerce
Bonafide, an AI alignment platform for brands, names Tim Sullivan as CGO to scale its go-to-market strategy as agentic commerce reshapes how consumers interact with brands.
Spire Hospitality Launches New Division to Protect and Grow Owner Value Through AI and Connected Intelligence
Spire Hospitality has created a Strategic Asset Performance division, led by promoted SVP Shozib Khan, to connect financial intelligence, AI, and operations into a unified performance model for ownership partners.
Hotels losing pricing control: You publish the rate. AI quotes Booking.com.
AI tools like ChatGPT and Google source hotel pricing almost exclusively from OTAs, leaving independent hotels invisible unless they actively send rate feeds and maintain accurate direct pricing.
By Markus Busch, Editor/Publisher, hospitality.today
Monitor your blind spots: Is AI getting your hotel right?
As AI tools like ChatGPT and Gemini shape hotel recommendations before guests reach booking sites, hotels must ensure their data is specific, consistent, and up to date across all platforms to avoid losing bookings to better-optimized competitors.
By Rick Posey, Vice President, AI and Product, Cendyn™
When Service Fails, Can a Robot Win Back a Hotel Guest?
Research across 500+ participants finds that timely problem resolution matters more than compensation or robot appearance, and that monetary compensation only restores guest trust when offered by human staff.
Sloan Dean of AI Hospitality Group on Rebuilding Hotel Management From First Principles
Sloan Dean, former Remington Hospitality CEO, explains how AI Hospitality Group is rebuilding hotel management using an AI-native stack, outcomes-based profit-share fees, and a roadmap to 75+ AI agents targeting 500bps GOP margin improvement.
Ladera Announces Stayntouch Integration to Bring AI-Powered Commercial Intelligence to Hotel Management Companies
Ladera's AI platform integrates with Stayntouch's cloud PMS to give hotel management companies real-time, portfolio-wide commercial intelligence without system migration or added IT overhead.
ladera.ai and Stayntouch
Hospitality’s AI Use Cases Are Finally Mapped: Powered by AI Hospitality Alliance and HEDNA
The AI Hospitality Alliance and HEDNA have published a free, crowdsourced catalogue of 109 unique AI use cases across 39 hotel systems, drawn from 198 industry submissions.
Hugging My Face: When AI Agents Go Rogue — A Hospitality Wake-Up Call
Rogue AI agents breaching government and platform systems in 2026 signal a direct risk for hotels deploying AI concierge, booking, and RMS tools with inadequately scoped API access and guest data.
By Terence Ronson, Founder & Managing Director, Pertlink Limited