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How Local Activations and Community Engagement Drive Hotel Success
Opinion

How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian
Mychal Milian
General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport
Marriott
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AC Hotels by Marriott
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Advertising
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Mychal Milian
by Mychal Milian
8 August 2025MarriottSales & Marketing
How Local Activations and Community Engagement Drive Hotel Success
Why your KPIs don’t match across platforms
Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
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Sales & Marketing
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Social Media
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Thomas McDermott
by Thomas McDermott
6 August 2025TambourineSales & Marketing
Why your KPIs don’t match across platforms
Press Release

HSMAI Celebrates Former President and CEO Bob Gilbert’s Induction into Events Industry Council Hall of Leaders

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce that former president and CEO, Robert A. “Bob” Gilbert, has been selected as a 2025 inductee into the Events Industry Council (EIC) Hall of Leaders. This pres...

The Hospitality Sales and Marketing Association International (HSMAI)
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Sales & Marketing
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Events & Conferences
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HSMAI Celebrates Former President and CEO Bob Gilbert’s Induction into Events Industry Council Hall of Leaders28 July 2025HSMAISales & Marketing
HSMAI Celebrates Former President and CEO Bob Gilbert’s Induction into Events Industry Council Hall of Leaders
How AutoCamp grew loyalty and revenue by focusing on direct bookings
Case Study

How AutoCamp grew loyalty and revenue by focusing on direct bookings

AutoCamp is redefining outdoor hospitality with design-forward accommodations in iconic natural destinations across the U.S. With eight locations — from Yosemite and Zion to the Catskills and Asheville — AutoCamp blends the adventure of camping with...

Revinate, Inc.
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Sales & Marketing
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Boutique & Lifestyle
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CRM & Loyalty
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Email marketing
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How AutoCamp grew loyalty and revenue by focusing on direct bookings 7 July 2025Revinate, Inc.Sales & Marketing
How AutoCamp grew loyalty and revenue by focusing on direct bookings
The Luxury Collection and Michael McGregor Channel the Essence of Three Cities in an Artful New Limited-Edition Collaboration
Press Release

The Luxury Collection and Michael McGregor Channel the Essence of Three Cities in an Artful New Limited-Edition Collaboration

The Luxury Collection, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, today announces a partnership with Michael McGregor, the Los Angeles-based artist celebrated for his striking and vibrant depictions of everyday life. ...

Marriott International, Inc.
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The Luxury Collection
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Sales & Marketing
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Brand Marketing
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Luxury Travel
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The Luxury Collection and Michael McGregor Channel the Essence of Three Cities in an Artful New Limited-Edition Collaboration 2 July 2025MarriottSales & Marketing
The Luxury Collection and Michael McGregor Channel the Essence of Three Cities in an Artful New Limited-Edition Collaboration
Supplier News

Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization

Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, today announced that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has s...

Thynk
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Sales & Marketing
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Information Technology
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Partnerships, Mergers & Acquisitions
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Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization12 June 2025ThynkSales & Marketing
Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization
Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing
Opinion

Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing

In today’s competitive hospitality landscape, effective marketing is essential for positioning a hotel as a premier destination. At Hilton Anaheim, one of Southern California’s largest and most iconic properties, we embraced a strategic approach tha...

Jason Abdullah
Jason Abdullah
Complex Director of Marketing, Hilton Anaheim
Hilton
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Hilton
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Sales & Marketing
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Jason Abdullah
by Jason Abdullah
2 June 2025HiltonSales & Marketing
Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing
What Hotels Could Learn from Monks
Opinion

What Hotels Could Learn from Monks

Somewhere along I-94, just less than two hours northwest of Minneapolis/St. Paul, amid Minnesota’s rolling farmlands, spread across twenty-six acres of land adjacent to Lake Sagatagan, sits St. John’s Abbey.

Haydn Kramer
Haydn Kramer
Consultant at Haydn Kramer Consulting LLC
Cayuga Hospitality Consultants
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Sales & Marketing
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CRM & Loyalty
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Haydn Kramer
by Haydn Kramer
30 May 2025Cayuga Hospitality ConsultantsSales & Marketing
What Hotels Could Learn from Monks
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencySales & Marketing
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover