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Opinion

Should hoteliers become AI experts?

Artificial intelligence (AI) is on every business leader’s mind at the moment, and this is no different in the hotels and tourism sectors. There is extensive research pointing to the potential productivity, financial, and operational benefits of AI,...

Tom Varsavsky
Tom Varsavsky
Chief Technology Officer, SiteMinder
SiteMinder
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Innovation
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Chatbots, Robotics & AI
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Tom Varsavsky
by Tom Varsavsky
13 January 2026SiteMinderInnovation
SiteMinder
Opinion

How hoteliers can capitalise on the potential of AI

Hoteliers are telling us they are surrounded by tech-savvy guests, with many regularly turning to generative AI (GenAI) for recommendations on where to visit, stay, or eat. It can be exciting for travellers to discover hidden gems in cities they wou...

Mike Rogers
Mike Rogers
Chief Data Officer, SiteMinder
SiteMinder
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Innovation
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Chatbots, Robotics & AI
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Mike Rogers
by Mike Rogers
12 January 2026SiteMinderInnovation
SiteMinder
Very Important Pet: the dog-friendly stays boosting luxury hotel revenue
Opinion

Very Important Pet: the dog-friendly stays boosting luxury hotel revenue

Pets are an important part of our lives. They deserve to be treated to the same five-star experiences as we are. And there’s an emerging trend within luxury hospitality that proves it’s not only our animal friends who’ll benefit – hotels can too.

Tom Brown
Tom Brown
Principal Copywriter at Mews
Mews
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CRM & Loyalty
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Lodging Industry
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Innovation
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Guest Experience
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Tom Brown
by Tom Brown
8 January 2026MewsInnovation
Very Important Pet: the dog-friendly stays boosting luxury hotel revenue
2026 Hospitality Outlook: how AI is reshaping hotel experiences
Opinion

2026 Hospitality Outlook: how AI is reshaping hotel experiences

What will the guest journey look like in 2026 and beyond? As hospitality arrives at yet another critical moment, the 2026 Hospitality Industry Outlook authored by Mews explores how the rise of AI – both generative and agentic – is transforming how h...

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
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Property Technology
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Innovation
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Chatbots, Robotics & AI
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Guest Experience
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Tom Brown
by Tom Brown
7 January 2026Mews Systems LtdInnovation
2026 Hospitality Outlook: how AI is reshaping hotel experiences