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Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel
Opinion

Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel

Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? Booking.com just slammed the door in their faces. And basically in yours too… But, don’t worry WIWT got you covered as we tell y...

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Lodging Industry
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Patrick Landman
by Patrick Landman
2 June 2025WIWTSocial Media
Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel
Maximizing Hotel-Influencer Partnerships: A Marketing Director’s Perspective
Opinion

Maximizing Hotel-Influencer Partnerships: A Marketing Director’s Perspective

In today’s digital landscape, influencer marketing has evolved from an experimental tactic to an essential strategy for hotels looking to reach engaged audiences. As a marketing director with years of experience in the hospitality industry, I’ve wit...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Conrad
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Social Media
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Digital Marketing
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Kara Freedman
by Kara Freedman
30 May 2025HiltonSocial Media
Maximizing Hotel-Influencer Partnerships: A Marketing Director’s Perspective
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencySocial Media
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Opinion

The Unfiltered Feed: Influencers Trading Perfection for Authenticity

Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so... fake. And, you’ve probably guessed it: people are all over it.

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Patrick Landman
by Patrick Landman
9 May 2025WIWTSocial Media
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
Opinion

10 Questions Hoteliers Are Asking About Social Media (And Answers!)

“You need to be on social media!” Hoteliers hear it all the time. And while most know this by now, it’s easier said than done. The time, creativity, and strategy required to create a cohesive and consistent social media presence can be overwhelming,...

Cassady Quintana
Cassady Quintana
Brand Ambaassador
Travel Media Group
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Social Media
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Digital Marketing
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Content Marketing
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Cassady Quintana
by Cassady Quintana
30 April 2025Travel Media GroupSocial Media
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
The Hotel Influencer Marketing Model is Broken
Opinion

The Hotel Influencer Marketing Model is Broken

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal bran...

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Lodging Industry
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Patrick Landman
by Patrick Landman
10 April 2025WIWTSocial Media
The Hotel Influencer Marketing Model is Broken
Top 10 Ways to Make Your Hotel’s Social Media Stand Out in 2025
Opinion

Top 10 Ways to Make Your Hotel’s Social Media Stand Out in 2025

Let’s face it: the standard hotel Instagram post has become all too familiar. A perfectly fluffed bed. A sun-drenched suite. A caption reading something like, Your dream escape awaits. Book now. Sure, the photo might be beautiful. The lighting is ju...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Social Media
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DJ Vallauri
by DJ Vallauri
3 April 2025Lodging InteractiveSocial Media
Top 10 Ways to Make Your Hotel’s Social Media Stand Out in 2025
Opinion

How to Run a Facebook Ad

Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you through step-by-step on how to create and launch a ...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Social Media
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Advertising
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Stephanie Sparks Smith
by Stephanie Sparks Smith
19 March 2025Cogwheel MarketingSocial Media
Cogwheel Marketing