20 more
Opinion

Is Blockchain The Future of Hotel Loyalty?

The guest is evolving, and therefore so too must their digital customer journey. New technologies, such as blockchain, could hold the answer to unlocking true 1:1 communication with customers, enabling hotels to offer personalized offers that conver...

Remy Merckx
Remy Merckx
Senior Advisor - Head of Travel & Hospitality at eClerx Digital
Profila GmbH
More in this category
CRM & Loyalty
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Remy Merckx
by Remy Merckx
5 April 2023Profila GmbHBlockchain, Crypto, NFT, Metaverse
Profila GmbH
Web3 in Travel: Harnessing Blockchain Technology in the Travel and Hospitality Industries
Opinion

Web3 in Travel: Harnessing Blockchain Technology in the Travel and Hospitality Industries

Blockchain technology, known for its decentralized nature, is closely associated with the idea of a utopian internet, where the ideal version of the web can only be realized through decentralization. As a secure, transparent, and decentralized metho...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
20 March 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
Web3 in Travel: Harnessing Blockchain Technology in the Travel and Hospitality Industries
Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?
Opinion

Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

As technology continues to advance, the hospitality industry is faced with the challenge of adapting to the preferences of the younger, tech-savvy Generation Alpha. With the rise of the Metaverse, hospitality brands have a unique opportunity to conn...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Sales & Marketing
More in this category
Market Segments
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
16 February 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?
When Guests Become Revenue Managers. Of Blockchain, Tokenization, NFTs, and the Democratization of Travel
Opinion

When Guests Become Revenue Managers. Of Blockchain, Tokenization, NFTs, and the Democratization of Travel

Blockchain technology allows for secure, decentralized, and transparent data recording, making it an attractive solution for various industries, including ours. It can be used to track and distribute rewards points, coupons, or other loyalty program...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Revenue Management
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
8 February 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
When Guests Become Revenue Managers. Of Blockchain, Tokenization, NFTs, and the Democratization of Travel
Unlocking the Potential of the Metaverse for Hotels: A Practical Guide
Opinion

Unlocking the Potential of the Metaverse for Hotels: A Practical Guide

The Metaverse is rapidly emerging as an alternative tool for businesses in the travel and hospitality industry, offering new opportunities for advertising, immersive e-Commerce, and B2A marketing. As entrepreneurs and hotel operators begin to explor...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
26 January 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
Unlocking the Potential of the Metaverse for Hotels: A Practical Guide
Opinion

Hype Works Both Ways with the Metaverse and Web3

In Q4 2021, cryptocurrencies were riding high while Mark Zuckerberg’s Meta announcement drove every business into a discussion about how they would monetize the metaverse. One year later and this web3 landscape now looks far more fallow. The questio...

Larry Mogelonsky
Larry Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Larry Mogelonsky
by Larry Mogelonsky and Adam Mogelonsky
16 January 2023Hotel Mogel Consulting LimitedBlockchain, Crypto, NFT, Metaverse
Hotel Mogel Consulting Limited
Is an open metaverse a necessity or a want?
Opinion

Is an open metaverse a necessity or a want?

The World Economic Forum has identified three critical components of a functioning metaverse: presence, interoperability, and standardization. As virtual and augmented reality experiences continue to evolve, it is crucial to incorporate interoperabi...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
28 December 2022Travel SingularityBlockchain, Crypto, NFT, Metaverse
Is an open metaverse a necessity or a want?
Metaverse: from sci-fi to a trillion-dollar industry
Opinion

Metaverse: from sci-fi to a trillion-dollar industry

The Metaverse, a concept once limited to the pages of science fiction novels, is now on the cusp of becoming a trillion-dollar industry. But how did this concept, depicted initially as a virtual world owned and controlled by a centralized entity in ...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
21 December 2022Travel SingularityBlockchain, Crypto, NFT, Metaverse
Metaverse: from sci-fi to a trillion-dollar industry