20 more
Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?
Opinion

Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?

As technology continues to advance, the hospitality industry is faced with the challenge of adapting to the preferences of the younger, tech-savvy Generation Alpha. With the rise of the Metaverse, hospitality brands have a unique opportunity to conn...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Sales & Marketing
More in this category
Market Segments
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
16 February 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
Marketing for Generation Alpha: How to Position Your Hotel Brand in the Metaverse?
When Guests Become Revenue Managers. Of Blockchain, Tokenization, NFTs, and the Democratization of Travel
Opinion

When Guests Become Revenue Managers. Of Blockchain, Tokenization, NFTs, and the Democratization of Travel

Blockchain technology allows for secure, decentralized, and transparent data recording, making it an attractive solution for various industries, including ours. It can be used to track and distribute rewards points, coupons, or other loyalty program...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Revenue Management
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
8 February 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
When Guests Become Revenue Managers. Of Blockchain, Tokenization, NFTs, and the Democratization of Travel
Unlocking the Potential of the Metaverse for Hotels: A Practical Guide
Opinion

Unlocking the Potential of the Metaverse for Hotels: A Practical Guide

The Metaverse is rapidly emerging as an alternative tool for businesses in the travel and hospitality industry, offering new opportunities for advertising, immersive e-Commerce, and B2A marketing. As entrepreneurs and hotel operators begin to explor...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
26 January 2023Travel SingularityBlockchain, Crypto, NFT, Metaverse
Unlocking the Potential of the Metaverse for Hotels: A Practical Guide
Opinion

Hype Works Both Ways with the Metaverse and Web3

In Q4 2021, cryptocurrencies were riding high while Mark Zuckerberg’s Meta announcement drove every business into a discussion about how they would monetize the metaverse. One year later and this web3 landscape now looks far more fallow. The questio...

Larry Mogelonsky
Larry Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Larry Mogelonsky
by Larry Mogelonsky and Adam Mogelonsky
16 January 2023Hotel Mogel Consulting LimitedBlockchain, Crypto, NFT, Metaverse
Hotel Mogel Consulting Limited
Is an open metaverse a necessity or a want?
Opinion

Is an open metaverse a necessity or a want?

The World Economic Forum has identified three critical components of a functioning metaverse: presence, interoperability, and standardization. As virtual and augmented reality experiences continue to evolve, it is crucial to incorporate interoperabi...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
28 December 2022Travel SingularityBlockchain, Crypto, NFT, Metaverse
Is an open metaverse a necessity or a want?
Metaverse: from sci-fi to a trillion-dollar industry
Opinion

Metaverse: from sci-fi to a trillion-dollar industry

The Metaverse, a concept once limited to the pages of science fiction novels, is now on the cusp of becoming a trillion-dollar industry. But how did this concept, depicted initially as a virtual world owned and controlled by a centralized entity in ...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Simone Puorto
by Simone Puorto
21 December 2022Travel SingularityBlockchain, Crypto, NFT, Metaverse
Metaverse: from sci-fi to a trillion-dollar industry
Opinion

Why the metaverse (really) matters for travel

After taking a fantastic trip to Venice last summer, my family and I decided to go back. This time, via the metaverse. We honestly couldn’t believe it. The experience was so realistic, with the ability to navigate around the city just like we did wh...

Fannelie Gerard
Fannelie Gerard
Managing Director - Accenture Strategy & Consulting Travel
Accenture
More in this category
Blockchain, Crypto, NFT, Metaverse
More like this
Fannelie Gerard
by Fannelie Gerard
5 December 2022AccentureBlockchain, Crypto, NFT, Metaverse
Accenture