Opinion Articles Page 4 of 993

Which Google services are right for my Hotel?

By Michail Tzouvelekis

Google has been the largest part of hotels' marketing toolkits for almost as long as there has been digital marketing. Now, as the hospitality sector seeks to attract guests from both the domestic market and within their international travel corridors, Google's expanded range of services offer huge opportunities to optimize visibility and boost booking.

Is there future for a hotel-owned OTA?

View by Larry Mogelonsky

"A hotel-owned OTA? Sorry, everyone, you may have the cart before the horse! How about an OTA that buys a hotel brand? I made this bold forecast back (maybe) six-seven years ago. What is a hotel brand, really, without distribution? If the battle for eyeballs is between Expedia and Priceline, why not secure your inventory through ownership."

‘Workspitality’: Inspired but complex

By Katherine Grass

As hotels across the world continue to grapple with the pandemic, they are becoming increasingly creative in their approaches. Over the last few weeks we have seen a broad range of hotels announce that they are reimagining their spaces and services to offer rooms on a more flexible basis to business workers and leisure travelers looking for a change of scene.