The AI-powered hotel upsell: Turning every channel into a revenue generator
Opinion

The AI-powered hotel upsell: Turning every channel into a revenue generator

A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. ...

Henri Roelings
Henri Roelings
Founder, Hospitality Net
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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Henri Roelings
by Henri Roelings and Karen Stephens
16 October 2025Revinate, Inc.Sales & Marketing
The AI-powered hotel upsell: Turning every channel into a revenue generator
Missed IMEX 2025? Here’s What Every Hotel Sales Leader and Meeting Planner Is Talking About
Opinion

Missed IMEX 2025? Here’s What Every Hotel Sales Leader and Meeting Planner Is Talking About

The atmosphere at last week’s IMEX America 2025 was electric! The pace of change in the meeting and hospitality industries is accelerating and forcing organizations to rethink how they sell, plan, and collaborate. The rapid rise of AI-driven tools, ...

Mike Pavicich
Mike Pavicich
Director, Global Sales at SalesAndCatering.com, LLC
SalesAndCatering.com, LLC
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Sales & Marketing
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Property Technology
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Events & Conferences
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Lodging Industry
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Mike Pavicich
by Mike Pavicich
15 October 2025SalesAndCatering.com, LLCSales & Marketing
Missed IMEX 2025? Here’s What Every Hotel Sales Leader and Meeting Planner Is Talking About
Opinion

Data Overload to ROI: The New Hospitality Marketing Playbook

Hospitality has always been about balance: creating memorable guest experiences while keeping business performance strong. For years, these were treated as competing priorities. But today, both sides are powered by the same engine: data.

Anssi Rusi
Anssi Rusi
Chief Executive Officer at Supermetrics
Supermetrics
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Sales & Marketing
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Big Data
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Anssi Rusi
by Anssi Rusi
14 October 2025SupermetricsSales & Marketing
Supermetrics
The Next Paradigm: Experience Management as the Core Sales Engine of Hospitality
Opinion

The Next Paradigm: Experience Management as the Core Sales Engine of Hospitality

The hospitality industry stands at a pivotal juncture. While conversations about “customer experience” are ubiquitous, they often fall short, wound back to a digital customer-facing experience such as an app or a website or confined to customer sent...

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
TRAVHOTECH
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Sales & Marketing
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Guest Experience
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Mark Fancourt
by Mark Fancourt
14 October 2025TRAVHOTECHSales & Marketing
The Next Paradigm: Experience Management as the Core Sales Engine of Hospitality
Opinion

AI-Driven Personalization: How Hospitality Brands Achieve 40% Increases in Repeat Bookings

Personalization has become essential in today’s hospitality industry. Travelers now expect experiences tailored to their preferences, not generic service. While hotels and cruise lines recognize this shift, many struggle to bridge the gap between wh...

Scott Kenyon
Scott Kenyon
Co-Founder & Chief Revenue Officer at Applaudo
Applaudo
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Sales & Marketing
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Chatbots, Robotics & AI
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Scott Kenyon
by Scott Kenyon
9 October 2025ApplaudoSales & Marketing
Applaudo
4 strategies hoteliers are using to run their social channels
Opinion

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ...

Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Haynes MarComs Ltd
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Sales & Marketing
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Information Technology
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Social Media
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Ryan Haynes
by Ryan Haynes
7 October 2025Haynes MarComs LtdSales & Marketing
4 strategies hoteliers are using to run their social channels
Opinion

5 simple principles that help your hotel appear in AI recommendations

The age of AI search is here and it’s already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver ...

Ira Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Ira Vouk Hospitality 2.0 Consulting
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Sales & Marketing
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Chatbots, Robotics & AI
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Ira Vouk
by Ira Vouk
7 October 2025Ira Vouk Hospitality 2.0 ConsultingSales & Marketing
Ira Vouk Hospitality 2.0 Consulting
The guest has arrived. The card hasn’t.
Opinion

The guest has arrived. The card hasn’t.

It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s ...

Dave Wood
Dave Wood
Chief Operations Officer, Conferma
Conferma Pay
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Sales & Marketing
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Information Technology
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Dave Wood
by Dave Wood
6 October 2025Conferma PaySales & Marketing
The guest has arrived. The card hasn’t.