Opinion Articles — Lodging Industry

Environment & Sustainability

You could call it the Monday morning problem. You open your device and stare at the firehose of information: pick-up, pace, compset shifts, event calendars, rate reports, reviews, demand curves, flight data, and that’s before your first coffee. We’v...

From Data Wrangler to Commercial Strategist: Can AI Elevate the Revenue Manager’s Role?

Samuel Johnson

Director of Operations & Customer Success, LodgIQ

LodgIQ™

Revenue Management

Content Marketing

Longevity science is gaining significant awareness and traction across global markets. Investors are increasingly allocating capital to longevity-focused enterprises, while hospitality developers are responding by designing projects that place welln...

The Ascent of Longevity Science in Lodging and Hospitality: A New Age of Wellness Travel

Fred DeMicco

Executive Director (2019-2024), Full Professor in the School of Hotel and Restaurant Management, the W.A. Franke College of Business at Northern Arizona University (NAU)

Northern Arizona University

Wellness and well-being

Let’s talk about a silent problem that’s costing hotel groups thousands of hours a year, and quietly strangling their ability to scale.

The Hidden Cost of Inconsistency: Why Manual Workflows Are Holding Back Hotel Groups

Linda Girrbach

Co-Founder & Head of Hospitality Consulting, RobosizeMe

Robosize ME

Human Resources

Travel Technology

As hotels navigate continued pressure on rooms revenue, F&B has firmly stepped into the spotlight as one of the most powerful drivers of ancillary income. For F&B leaders, the opportunity to maximise spend while streamlining operations has never bee...

Mastering mobile ordering: 10 best practices to drive ancillary revenue and free up staff time

Kate Fuller

Senior Marketing Manager, IRIS Software Systems

IRIS Software Systems

Guestroom Technology

Food and beverage

Guest Experience

Hotel technology rarely stands still. As hotel businesses grow, their needs change, and the systems that once felt like an adequate fit can start to feel limiting. What supports a single property does not always scale cleanly across a portfolio. Ove...

The Hotel Technology Maturity Curve and the Shift Toward Best-in-Class Systems

Priya Rajamani

VP of Implementation & Support at Stayntouch

Stayntouch

Information Technology

Property Technology

Conversion is one of the most important drivers of hotel performance, yet also one of the least understood. In the hotel context, conversion rate reflects the share of potential guests who move from browsing to actually completing a reservation. Alt...

Cluster-Based Insights to Improve Hotel Direct Bookings

Cindy Heo

Associate Professor of revenue management at EHL Hospitality Business School

EHL

Sales & Marketing

Finance & Accounting

Japan’s accommodation industry is thriving in 2025: strong business results, rising investments, and ambitious workforce plans underline optimism across the sector. From AI adoption to training initiatives, the industry is tackling challenges with i...

What the Data Tells Us About Japan’s Next Chapter in Hospitality

Luiz Rodrigues De Paula

Regional Manager, Japan, Booking.com

Booking.com

Real Estate & Investment

Markets & Performance

Every revenue manager knows the frustration: performance drops unexpectedly, pickup slows, or ADRs fluctuate without a clear reason. The system shows you what changed, but it doesn’t show why. And to find out, you’re bouncing between PMS reports, sp...

No More Guesswork: How Pace Analytics Uncovers the ‘Why’ Behind Hotel Performance Changes

Ryan MacLagan

Vice President of Business Development at LodgIQ

LodgIQ™

Finance

Revenue Management

In hospitality, time is everything. And yet, too much of it is spent on the wrong things. Admin overload, repetitive reporting, fragmented systems… it all adds up. That’s where automation steps in, not to replace people, but to give them back time, ...

Hotel Staffs Do Not Need to Work Harder, Just Smarter

Linda Girrbach

Co-Founder & Head of Hospitality Consulting, RobosizeMe

Robosize ME

Innovation