The Future of Hotel Branding: How AI is Powering a Design Revolution

Over the summer, a pink yacht docked off Marassi Marina in Egypt’s North Coast offering on-board beauty services by the Egyptian brand, Beauty 911 had appeared on my Instagram feed. I had no plans of going to Egypt but within minutes of seeing this ...

Sarah Jarnicki

Creator of BrandClave

BrandClave

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Brand Marketing

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Innovation

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Chatbots, Robotics & AI

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Opinion

How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and stil...

Savina Karaivanova

Marketing & Product Strategist

Userguest

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Search Marketing

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Digital Marketing

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Advertising

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Chatbots, Robotics & AI

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Opinion

How AI is revolutionizing the hiring process

Artificial intelligence (AI) is reshaping how organizations hire talent. Today, AI is not just a tool but a partner that supports and enhances human decision-making across all six distinct phases of the hiring process, from receiving applications to...

Linchi Kwok

Professor at The Collins College of Hospitality Management, Cal Poly Pomona

CAL Poly Pomona

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Human Resources

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Recruitment

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Chatbots, Robotics & AI

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Opinion

Predicting the Present: When AI is the new UI

Two years ago, when my book "We Are The Glitch" came out, I wrote something that felt more like a provocation than a prediction. At the time, the idea that platforms like Expedia Group or Booking.com could live inside a conversational interface soun...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Digital Marketing

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Innovation

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Chatbots, Robotics & AI

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Opinion

Agentic Browsers for Analytics deep dives

A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless - there are exceptions.

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Revenue Management

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Reputation Management

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

AI-Driven Personalization: How Hospitality Brands Achieve 40% Increases in Repeat Bookings

Personalization has become essential in today’s hospitality industry. Travelers now expect experiences tailored to their preferences, not generic service. While hotels and cruise lines recognize this shift, many struggle to bridge the gap between wh...

Scott Kenyon

Co-Founder & Chief Revenue Officer at Applaudo

Applaudo

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Sales & Marketing

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Chatbots, Robotics & AI

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Opinion

The AI Paradigm Shift Hotels Must Embrace - Before It Redefines Hospitality

In the early computer age, when the first hotel property management systems arrived, most hoteliers saw them as tools, not turning points. These machines helped process reservations, print folios, and store guest records faster than any ledger could...

Are Morch

Digital Transformation Coach for Hotels

Are Morch, Digital Transformation Coach

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Chatbots, Robotics & AI

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Opinion

5 simple principles that help your hotel appear in AI recommendations

The age of AI search is here and it’s already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver ...

Ira Vouk

Hospitality Technology and Revenue Management consultant

Ira Vouk Hospitality 2.0 Consulting

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Sales & Marketing

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Chatbots, Robotics & AI

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Opinion

Destination AI Conference: Cutting through “AI Slop” and Finding what Hoteliers Need to Know

Stephanie Smith of Cogwheel attended the Destination AI Conference for Hoteliers in Washington DC on September 30, 2025.

Stephanie Sparks Smith

CEO & Digital Matriarch, Cogwheel Marketing

Cogwheel Marketing & Analytics

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Events & Conferences

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Chatbots, Robotics & AI

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Opinion

The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows

AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing, happie...

Are Morch

Digital Transformation Coach for Hotels

Are Morch, Digital Transformation Coach

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Chatbots, Robotics & AI

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Opinion Articles — Chatbots, Robotics & AI

The Future of Hotel Branding: How AI is Powering a Design Revolution

How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

How AI is revolutionizing the hiring process

Predicting the Present: When AI is the new UI

Agentic Browsers for Analytics deep dives

AI-Driven Personalization: How Hospitality Brands Achieve 40% Increases in Repeat Bookings

The AI Paradigm Shift Hotels Must Embrace - Before It Redefines Hospitality

5 simple principles that help your hotel appear in AI recommendations

Destination AI Conference: Cutting through “AI Slop” and Finding what Hoteliers Need to Know

The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows

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