Hotel Staffs Do Not Need to Work Harder, Just Smarter
Opinion

Hotel Staffs Do Not Need to Work Harder, Just Smarter

In hospitality, time is everything. And yet, too much of it is spent on the wrong things. Admin overload, repetitive reporting, fragmented systems… it all adds up. That’s where automation steps in, not to replace people, but to give them back time, ...

Linda Girrbach
Linda Girrbach
Co-Founder & Head of Hospitality Consulting, RobosizeMe
Robosize ME
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Lodging Industry
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Innovation
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Chatbots, Robotics & AI
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Linda Girrbach
by Linda Girrbach
19 January 2026Robosize MEChatbots, Robotics & AI
Hotel Staffs Do Not Need to Work Harder, Just Smarter
Hotel AI Deployment Planning from the Framework of a Switchboard Operator
Opinion

Hotel AI Deployment Planning from the Framework of a Switchboard Operator

It seems every day there’s another announcement surrounding some preternatural feat that artificial intelligence (AI) has accomplished. Within the hospitality world, the number of technology vendors introducing (or claiming to introduce!) AI product...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Information Technology
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Innovation
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Chatbots, Robotics & AI
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
19 January 2026Hotel Mogel Consulting LimitedChatbots, Robotics & AI
Hotel AI Deployment Planning from the Framework of a Switchboard Operator
Opinion

Hotels lost metasearch. They lost mobile. AI doesn’t have to be next.

When ChatGPT opened its Apps marketplace to 800 million users, Booking.com and Expedia were already there. Day-one partners. Ready to intercept travelers at the moment they start planning.

Adam Swart
Adam Swart
VP of Content Operations at Lighthouse
Lighthouse
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Sales & Marketing
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Travel Technology
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Chatbots, Robotics & AI
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Adam Swart
by Adam Swart
16 January 2026LighthouseChatbots, Robotics & AI
Lighthouse
The Acceleration of “Hard AI”: Why CES 2026 Changed the Operational Blueprint
Opinion

The Acceleration of “Hard AI”: Why CES 2026 Changed the Operational Blueprint

For years, we have treated robotics and Artificial Intelligence as separate workstreams. AI was “Soft”—it lived in the cloud, processed data, and generated text. Robotics was “Hardware”—it lived in the warehouse, moved boxes, and required expensive ...

Mark Fancourt
Mark Fancourt
Co Founder & Principal Consultant, TRAVHOTECH
TRAVHOTECH
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Events & Conferences
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Innovation
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Chatbots, Robotics & AI
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Mark Fancourt
by Mark Fancourt
14 January 2026TRAVHOTECHChatbots, Robotics & AI
The Acceleration of “Hard AI”: Why CES 2026 Changed the Operational Blueprint
Opinion

Is your hotel visible in ChatGPT search? A quick guide to help you compete with OTAs for AI planned trips

For over two decades, the battleground for hotel bookings has been defined by a struggle for control, with hotels on one side and Online Travel Agencies (OTAs) on the other.

Jonathan Gough
Jonathan Gough
Content Team Lead at Lighthouse
Lighthouse
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Sales & Marketing
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Search Marketing
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Chatbots, Robotics & AI
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Jonathan Gough
by Jonathan Gough
14 January 2026LighthouseChatbots, Robotics & AI
Lighthouse
Opinion

Navigating the opportunity in Africa’s hospitality sector in 2026: Beyond the numbers, toward true value creation

The African hospitality sector today is poised for a period of significant growth. Figures from Statista point to revenue in travel and tourism hitting US$25.29 billion this year, with hotels making up a significant US$11.29 billion of that. Hotels ...

Tony Romer-Lee
Tony Romer-Lee
Co-Founder and Managing Partner - AMEA, Valor Hospitality Partners
Valor Hospitality
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Real Estate & Investment
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Market Segments
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Chatbots, Robotics & AI
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Tony Romer-Lee
by Tony Romer-Lee
13 January 2026Valor HospitalityChatbots, Robotics & AI
Valor Hospitality
Opinion

Should hoteliers become AI experts?

Artificial intelligence (AI) is on every business leader’s mind at the moment, and this is no different in the hotels and tourism sectors. There is extensive research pointing to the potential productivity, financial, and operational benefits of AI,...

Tom Varsavsky
Tom Varsavsky
Chief Technology Officer, SiteMinder
SiteMinder
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Innovation
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Chatbots, Robotics & AI
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Tom Varsavsky
by Tom Varsavsky
13 January 2026SiteMinderChatbots, Robotics & AI
SiteMinder
Opinion

How hoteliers can capitalise on the potential of AI

Hoteliers are telling us they are surrounded by tech-savvy guests, with many regularly turning to generative AI (GenAI) for recommendations on where to visit, stay, or eat. It can be exciting for travellers to discover hidden gems in cities they wou...

Mike Rogers
Mike Rogers
Chief Data Officer, SiteMinder
SiteMinder
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Innovation
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Chatbots, Robotics & AI
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Mike Rogers
by Mike Rogers
12 January 2026SiteMinderChatbots, Robotics & AI
SiteMinder