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Your Top 10 Digital Marketing New Year's Resolutions for 2019

By Kerryn Gower - Marketing Coordinator at HEBS Digital

With new technology and digital innovations announced daily, it can seem overwhelming for hoteliers to stay on top of trends and work them into their own strategies. With voice search and AI, omnichannel marketing, and the use of influencers on the rise, hoteliers have the opportunity to reach potential guests at more touchpoints than ever before.

Many Hotel Sellers Won Big in 2018

By Rodney G. Clough - Senior Managing Director at HVS

We queried our database for hotels that were sold between $10 million and $20 million during 2018, and then we compared their prior sales price to the most recent one. For those hotels that were sold previously (between 2000 and 2017), winners far outpaced losers at a margin of 6 to 1.

Is this mistake hurting your hotel tech sales?

By Jeremiah Magone - Marketing Director at Hospitality Copywriting

If sales haven't been as strong as you'd hoped in 2018, there are probably as many reasons for that as there are ads on the Internet...But over the past 6 years, as a copywriter and marketing strategist for hospitality tech companies, I've found that a lack in sales generally comes down to one key problem: sending the right message, but at the wrong time.