The Hotels Network launches its new benchmarking platform for DMOs: BenchDirect Destinations
Following the successful launch in March 2021 of its revolutionary benchmarking product for hotels (BenchDirect), The Hotels Network is now launching a new benchmarking platform for Destination Management Organizations (DMOs): BenchDirect Destinations. Thanks to the unique global travel behavior data available within BenchDirect Destinations, for the first time tourism marketers and destination managers will be able to compare their performance to competing destinations across a wide variety of key hospitality metrics.