Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has released its guest internet traffic results for Q4 2022, demonstrating a dramatic increase in hotel Wi-Fi usage that dwarfs previously recorded analytics. Measured from the beginning of September to the end of the holiday season, the statistics compiled from Zoox-enabled customers significantly demonstrate the return of travelers to the industry, while offering valuable insight into the growing effectiveness of online-based targeted advertising efforts.