From Real Estate to Lifestyle: The Evolution of Branded Living
Executives from Meliá, Rotana, Wyndham, and STORY Hospitality outline the forces behind branded residences' rise, with Saudi Arabia and the UAE highlighted as top investment markets.
Executives from Meliá, Rotana, Wyndham, and STORY Hospitality outline the forces behind branded residences' rise, with Saudi Arabia and the UAE highlighted as top investment markets.
The Bench rebrands its Branded Residences Forum as FHS Living, expanding scope to cover student, senior, co-living and mixed-use assets across Dubai, Cairo, Paris, and Riyadh editions.
The Middle East pipeline hit a record 724 projects/178,003 rooms in Q2 2026, led by Saudi Arabia's 387 projects; LE forecasts 102 new hotel openings in 2028.
WTTC forecasts a 14.5% contraction in Middle East tourism GDP in 2026 due to conflict, but projects 6.3% annual growth through 2036, making it the world's fastest-growing tourism region.
Marriott and Misr Italia Properties signed a deal for nine properties totaling 1,500+ keys across Egypt, spanning Ritz-Carlton, Luxury Collection, and Autograph Collection brands.
Amsa Hospitality will manage three Riyadh properties under Hyatt brands for owner Artal Hotels, covering one new-build and two conversions across Al Muhammadiyah, Al Sahafa, and Al Nafel, all expected to open by end of 2026.
Minor Hotels will manage Shurooq's seven nature-led and heritage-inspired boutique properties across Sharjah, with plans to integrate them into its upper-upscale and luxury portfolio following investment and enhancements.
IHG has 48 open hotels and 62 in the pipeline in Saudi Arabia, with Six Senses, Regent, Kimpton, Hotel Indigo and Vignette Collection all entering the market by 2028.
Blacksand and Marriott will develop 10 hotels with 1,300+ rooms across Saudi Arabia by 2030, spanning luxury to extended-stay brands, with 6,000+ jobs created and 60% allocated to Saudi nationals.
FHS Saudi Arabia 2026 opens at Mandarin Oriental Al Faisaliah with 150+ speakers, covering hospitality investment across real estate, technology, wellness, and branded residences over three days.
Nobu and Egyptian developer SODIC are bringing three hotel, residences, and restaurant destinations to Egypt spanning the North Coast, New Cairo, and West Cairo, with openings phased through 2027.
FHS Saudi Arabia 2026 opens in Riyadh on 22–24 June at Mandarin Oriental Al Faisaliah, with investors representing $4.99 trillion AUM attending the Kingdom's leading hospitality deal-making forum.
Four hospitality executives outline how Saudi Arabia can convert mega-events like Riyadh Expo 2030 and FIFA 2034 into decades of tourism growth by prioritising legacy, infrastructure alignment, and mixed-use development over short-term RevPAR gains.
FHS World 2026, themed "Reinvest in our Future," runs 29 Sep to 1 Oct at Madinat Jumeirah, Dubai, with 30 speakers confirmed including executives from Kerzner, Marriott, Radisson, and Rotana.
WTTC's Executive Council approved eight strategic priorities covering digital journeys, sustainability, AI, connectivity, and workforce, shaped by 200+ CEO interviews.
WTTC urges calm and evidence-based responses to the Ebola outbreak in DRC and Uganda, warning that misinformation and overbroad travel restrictions risk harming unaffected African destinations.
FHS Saudi Arabia's Startup Den returns for 2026, with six finalists pitching live for prizes including FHS World access and curated meetings with VCs and investors.
FHS Saudi Arabia (22-24 June, Riyadh) previews the Kingdom's 358,000-room pipeline and investment outlook, featuring perspectives from Wyndham, The First Group, Amsa, and Ewaa Hotel Group.
The Middle East hotel construction pipeline hit a record 717 projects and 177,110 rooms in Q1 2026, up 13% YOY, with Saudi Arabia, Egypt, and UAE leading by project count.
WTTC gathered former presidents, ministers and industry CEOs aboard Crystal Serenity for unprecedented leadership summit focused on accelerating global tourism recovery through enhanced public-private collaboration.