Opinion Articles

Luxury Starts Within: People Who Make Hospitality Shine

I recently attended the Beyond Luxury Awards at the Fairmont La Hacienda Costa del Sol which we had sponsored, the event brought together luxury hoteliers from across Spain. Over good food and conversations, something struck me: there was barely any talk of technology or innovation. The main topic was people.

2025 Lodging Tax Report - USA

Since room sales generate lodging tax revenues, an overview of hotel market trends provides insight into the industry’s current and future fiscal impacts. As documented in our 2024 HVS Lodging Tax Study, the national lodging market has experienced recent growth in average daily room rates and revenue per available room. However, occupancy levels have remained relatively flat. The Average Daily Room Rate (“ADR”) represents the average revenue earned for each room rented in a hotel. Revenue per available room (“RevPAR”), the product of ADR and occupancy rate, is a standard industry metric that combines the effects of occupancy and room rates on overall revenue performance. ADR and RevPAR increased in 2024 but has seen slower growth through the first eight months of 2025 compared to the same period in 2024. The figure below compares year-over-year growth in the national lodging market from 2023 through August 2025.

In Search of Solutions to Overtourism

Overtourism is one of the key concerns in many popular destinations, and each summer the warning signs become more difficult to ignore. These beloved-by-many tourists places – from historical European cities to small tropical islands – are struggling with “too many people”, with flocks of visitors crowding streets and historical sites.

Private Members' Clubs 2.0 - Evolution Continues

Two years ago, we explored the booming private members’ club sector in the article ‘Profiting from the Rise of Private Members Clubs’, highlighting how exclusivity and premium amenities were driving unprecedented membership growth globally. Fast forward to 2025, and the landscape has evolved dramatically. What began as a renaissance of traditional club culture has transformed into something far more sophisticated: integrated lifestyle ecosystems that blur the boundaries between hospitality, real estate, wellness, and community building.