Operations & Strategy

LGBTQ+ Tourism at ITB Berlin 2025: A growing presence and new impetus

From 4 to 6 March 2025, ITB Berlin is presenting an even larger and more diverse LGBTQ+ Tourism Pavilion in Hall 4.1, underlining the growing interest in and importance of the LGBTQ+ tourism market. Numerous new exhibitors and prestigious events such as the Gender Equality Award, as well as a new A3M survey and fascinating panel discussions at the Educational Hub and ITB Berlin Convention round off the show.

How to Select the Right Brand for Your Hotel

Hotel operators might choose to brand their property with a nationally recognized hotel chain affiliation for a plethora of reasons. Brands offer a level of security, standardization, and consistency, helping travelers know what to expect from one property to another.

IHG Hotels & Resorts marks 50 years since entering Greater China and celebrates over 800 open hotels in the region

IHG Hotels & Resorts (IHG) marks an extraordinary milestone with its 50th anniversary in Greater China. From opening its first property in 1975 to operating 800 hotels today, IHG has played a pivotal role in driving industry growth, enhancing guest experiences, and supporting the region's economic development. Looking to the future, IHG reaffirms its unwavering commitment to Greater China by leveraging global expertise and local insights to create enriching and rewarding experiences.