Will Augmented Reality Enhance The Hotel Stay Of The Future?
Information Technology
— 7 experts shared their view



Professor at Ecole hôtelière de Lausanne
In the wake of new technology adoption due to COVID we are at the perfect place for adoption of Augmented reality. New guest experiences can be created and new revenue streams become available with this technology. Marketing and entertainment spring to mind as great starting points, tours and navigation as well as these have been tried and tested already and of course F&B could really leverage on this technology. Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.

Founder | CEO | Futurist
AR is present in different areas of our life today, even on its most trivial aspects: think about the explosion of Pokémon Go, a game with over 60M active users every month. Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate. see more

AR will come to your hotel: the real question is what will we see first? I predict that the results will even go beyond anything we can imagine. Today, despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions. see more

Senior Managing Director at PROVision Partners
Based on some research performed by our firm (PROVision Partners) we discovered while there was “high interest”, it was very difficult to really produce an ROI as it related to travel and hospitality. see more

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
There is cool technology and there is ... practical technology. Anytime you require someone to use a specialized device or download an app in order to experience the technology, a device like a VR headset, 3D TV glasses, or a smartphone app, you limit the users to only the most dedicated aficionados like gamers or TV fanatics. see more

Co-Founder at TRAVHOTECH
At this stage of technology permeation into the hospitality industry, it would be a brave pundit who would suggest that augmented reality will not find a useful application in hospitality. Of course, this is not the case and it is expected that the combination of visual information and overlaid data will be practical and useful to the staff and guest experience. see more

The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world. see more