While virtual reality can be used to attract travelers to a specific destination, augmented reality has the potential to enhance the experience as it is lived. From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property. It is likely that the future of travel will be made up of a mix of multiple realities: phenomenal, virtual, and augmented.

How will hotels be able to benefit from the technology?

Ian Millar
Ian Millar
Manager of Institute of Business Creativity & Senior Lecturer at EHL Hospitality Business School
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Uli Pillau
Uli Pillau
Founder and CEO of apaleo
Gregg Hopkins
Gregg Hopkins
Founder & President of Get Hoppy Consulting
Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Saikrishnan Ranganathan
Saikrishnan Ranganathan
Co-Founder and CEO of SensorFlow