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Opinion Articles

Opinion Article

The Next Paradigm: Experience Management as the Core Sales Engine of Hospitality

The hospitality industry stands at a pivotal juncture. While conversations about “customer experience” are ubiquitous, they often fall short, wound back to a digital customer-facing experience such as an app or a website or confined to customer sentiment, feedback, or Net Promoter Score (NPS) metrics. This is a significant limitation, possibly because it represents the extent of what the industry feels it can control or has visibility into. It is not a concept or practice that permeates in any meaningful way through sales and fulfillment processes in today’s hospitality. This narrow view has proven to be heavily limiting to the development of the industry over time and fundamentally misses the profound shift required. At TRAVHOTECH, we contend that Experience Management (XM) is not a KPI; it is the fundamental, living operating system for the future of hospitality. It represents a paradigm shift from a reactive, transactional industry to one that proactively, holistically, and strategically designs, delivers, and refines every touchpoint of the guest’s lived experience.

Mark Fancourt
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
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Opinion Article

Hospitality Perfection at Halekulani in Honolulu

In our travels for business and pleasure, we have had the opportunity to experience what now amounts to hundreds of luxury properties. Many of our visits are short, one or two nights, with most time spent in conferences or offices and a lack of vitamin D. These ‘quickies’ give you a feel for décor, topline service, and usually a snippet of their F&B prowess (especially when you are fortunate enough to dine with the GM!). But to really appreciate the essence of a property requires an in-depth period of a week or more.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Honolulu, Hawaii, United States
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Opinion Article

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.

Ryan Haynes
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Opinion Article

5 simple principles that help your hotel appear in AI recommendations

The age of AI search is here and it’s already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver one trusted answer. As a hotel operator, your job is to make sure your property is part of that answer. That ensures that you: stay visible, capture more direct bookings, and stay ahead of competitors in this new distribution landscape.

Ira Vouk
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Opinion Article

The guest has arrived. The card hasn’t.

It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s a corporate booking. You mention the virtual card. The staff dig through faxes or refresh emails. Minutes pass. Frustration rises. Your trip is supposed to be starting, but it already feels off. And it’s not just anecdotal. Recent research from Conferma, surveying business travellers across the UK, US, and ANZ, shows that hotels are still tripping over the very first hurdle.

Dave Wood
By Dave Wood, Chief Operations Officer, Conferma
Opinion Article

Passalacqua as the World’s Best Hotel and Hospitality’s True Soul

What does it take to be recognized as the best hotel in the world? With the latest estimates putting it at around 187,000 properties worldwide, winning this distinction is, statistically speaking, more prestigious than the Academy Awards or nearly any other glamorous honor for other industries. While some may think its perfect service and glamorous accommodations, the real answer is soul. 

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Lake Como, Italy