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Opinion Articles

Opinion Article

Sense of Place and Luxury Group Experiences with Canaves Collection in Santorini

Santorini possesses one of the most irrefutably incredible landscapes in the world. From its soaring cliffs overlooking the calm azure Aegean Sea to the white, red, and black sand beaches formed by eons of volcanic activity, Thera, the island’s official name in Greek, has become synonymous with the nation’s interpretation of hospitality. It remains a longstanding and foremost destination for luxury romantic escapes and families looking for authentic experiences.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Santorini, Greece
Opinion Article

The New AI-OTA War: Why AI is Scraping Your Data to Kill Your Direct Channel

The hospitality industry is facing an immediate and existential competitive threat unlike any seen since the rise of the OTAs. In the past, your website data was a marketing expense; today, it has become the primary fuel source for the next generation of conversational AI and automated booking agents. The simple rule is that if your data is published, Artificial Intelligence (AI) can, and will, scrape it to train its models and service its customers. This practice is fundamentally transforming the distribution landscape by creating a massive, scalable data problem that bypasses the hotelier's website entirely. This shift pits the world's most powerful technology companies (Google, Microsoft, OpenAI) and their integrated partners (Expedia, Booking.com) directly against your direct channel strategy.

Mark Fancourt
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Opinion Article

Luxury Trends in Hospitality: Redefining The Modern Guest Experience

As the landscape of luxury hospitality continues to evolve, guest expectations are shifting toward more meaningful, personalized, and purpose-driven experiences. Today’s high-end travelers are not just seeking opulent environments — they seek services that align with their values, lifestyles, and emotions. From wellness to hyper-personalization, luxury hospitality is embracing innovation to meet these modern demands.

Chintan Dadhich
By Chintan Dadhich, Complex General Manager, Hilton
Opinion Article

Missed IMEX 2025? Here’s What Every Hotel Sales Leader and Meeting Planner Is Talking About

The atmosphere at last week's IMEX America 2025 was electric! The pace of change in the meeting and hospitality industries is accelerating and forcing organizations to rethink how they sell, plan, and collaborate. The rapid rise of AI-driven tools, budget uncertainty, and shifting buyer expectations are moving us into an era focused on reinvention, readiness, and resilience.

Mike Pavicich
By Mike Pavicich, Director, Global Sales, SalesAndCatering.com, LLC
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The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Opinion Article

The Next Paradigm: Experience Management as the Core Sales Engine of Hospitality

The hospitality industry stands at a pivotal juncture. While conversations about “customer experience” are ubiquitous, they often fall short, wound back to a digital customer-facing experience such as an app or a website or confined to customer sentiment, feedback, or Net Promoter Score (NPS) metrics. This is a significant limitation, possibly because it represents the extent of what the industry feels it can control or has visibility into. It is not a concept or practice that permeates in any meaningful way through sales and fulfillment processes in today’s hospitality. This narrow view has proven to be heavily limiting to the development of the industry over time and fundamentally misses the profound shift required. At TRAVHOTECH, we contend that Experience Management (XM) is not a KPI; it is the fundamental, living operating system for the future of hospitality. It represents a paradigm shift from a reactive, transactional industry to one that proactively, holistically, and strategically designs, delivers, and refines every touchpoint of the guest’s lived experience.

Mark Fancourt
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Opinion Article

Hospitality Perfection at Halekulani in Honolulu

In our travels for business and pleasure, we have had the opportunity to experience what now amounts to hundreds of luxury properties. Many of our visits are short, one or two nights, with most time spent in conferences or offices and a lack of vitamin D. These ‘quickies’ give you a feel for décor, topline service, and usually a snippet of their F&B prowess (especially when you are fortunate enough to dine with the GM!). But to really appreciate the essence of a property requires an in-depth period of a week or more.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Honolulu, Hawaii, United States
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Ernest - Lighthouse's AI for hoteliers

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