The article argues luxury hotels must build "Owned Demand Infrastructure" to reduce intermediary dependence and restore growth compounding.
The guide recommends value-based competition, personalized booking experiences, and integrated commercial tools as key strategies to capture more direct revenue.
The article argues sales leaders must shift from relying on top individual performers to building scalable team systems and processes for sustainable revenue growth.
Amadeus executives outline their five-stage demand generation approach, emphasizing unified marketing and revenue strategies over traditional room-filling tactics.
The rise of AI booking channels in 2025 forces hotels to optimize content for machines, not just humans, requiring more authoritative proof over aspirational marketing copy.
The piece argues luxury resorts focus too heavily on optimizing measurable marketing metrics while losing control over upstream demand generation to intermediaries like OTAs.
Gmail's AI now prioritizes emails based on engagement rather than just delivery, requiring hotels to focus on relevance and value over volume to maintain inbox visibility.
Study of 34,000 booking requests reveals conversion drivers vary by demand period, requiring hotels to adapt pricing and marketing strategies rather than rely on static averages.
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
Despite investing in sales technology, 80% of hotel salespeople rely on order-taking rather than proactive selling, requiring process audits and skills training to improve conversion rates.
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
The article explores strategies for luxury hotel brands to grow without losing prestige, including redefining luxury through brand values and horizontal expansion into new revenue streams.
Survey of US travel advisors reveals luxury travelers now prioritize authentic local experiences over brand standardization, with 100% favoring sense of place.
Expedia and Booking is not a duopoly. I said this some weeks ago when I got a sneak peek at the OTA research data.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
Google's 2025 AI integration across Search, Ads, and Analytics requires hotels to merge organic and paid strategies with real-time content updates to compete for direct bookings against OTAs.
The article argues hotels should replace ROAS with full-funnel metrics like market share and brand.com contribution to measure long-term marketing success.
South Place Hotel's VIP pet strategy increased weekend dog bookings from zero to 3-5 rooms, driving higher guest spending and repeat business.
The author argues hospitality brands should reinvent physical retail spaces by combining AI efficiency with human expertise to create premium, inspiring booking experiences.