The author presents a framework for sales leadership that prioritizes building belief and trust over traditional selling techniques.
The guide provides 10 actionable strategies to convert OTA bookers into direct customers, from identity resolution to AI optimization.
Analysis of 1,520 hotel survey campaigns shows that shorter subject lines and embedded questions can boost response rates from 20% to 23%.
A marketing agency outlines strategic shifts brands need to make to remain competitive in an AI-driven landscape.
The idea of AI-crafted reviews doesn't worry me as much as the possibility of losing the emotional color that real guests bring to the table. Yes, quick prompts will make feedback easier and remove a lot of noise but hospitality has always lived in the small details that guests describe in their own words.
Can the future of hotel reviews be completely AI-generated? - Yes. Will it? Only if we think reviews will continue to be read by humans, which is highly unlikely, as already they're mostly digested by LLMs through semantic analysis to derive trends, sentiment, and suggested areas of improvement.
In the next 3–7 years, expect: 95% of reviews to be AI-generated from structured input, platforms to become "reputation orchestrators", users to see personalized, not universal, review summaries, hotels to optimize for models, not guests, because models shape guest choice.
Booking.com responds to Dutch consumer legal action by citing Oxford Economics research showing OTAs saved travelers $69.4 billion in Europe between 2019-2021.
The article argues that traditional rule-following in sales leadership creates mediocrity, advocating for innovation and empowerment to achieve exceptional results.
Lodging Interactive and CoMMingle offer $1,500 charity donation to the winning hotel's chosen local cause for best Christmas tree display.
The 25 honorees represent major hotel brands and companies, with recognition ceremony set for February 2026 at New York Marriott Marquis.
TrustYou will sponsor HSMAI Europe's Commercial Strategy Conference for two years and provide guest intelligence data insights across European events and educational programs.
Three hotels generated millions in direct revenue within months by segmenting OTA guests and sending personalized campaigns instead of generic promotions.
The program donates 1% of qualifying spend to environmental nonprofits chosen by members and offers sustainability-focused perks instead of traditional points.
GCSTIMES promotes their plant-fiber eco slippers as sustainable in-room amenities that enhance guest comfort during the busy Christmas travel period.
Tambourine promotes cost savings through platform consolidation, offering no-fee booking engines, built-in personalization, and accessibility protection to reduce third-party vendor expenses.
Dolores Castillo shares insights from launching JW Marriott and Hilton properties, emphasizing market clarity, wellbeing-focused guest expectations, and balancing data with relationships in commercial strategy.
Hilton's 235 million Honors members will earn and redeem points on Explora Journeys luxury cruises starting summer 2026, launching the new Hilton Honors Adventures program.
Hotels must blend personalized service with technology adoption while managing rising costs and staffing challenges to compete with short-term rentals and meet evolving guest expectations.
European Travel Commission and Eurail honor 23 campaigns promoting rail travel, with winners from Switzerland Tourism, Rail Europe, Slovenske železnice, and Sweet/Silverrail.
The French luxury group is restructuring its century-old portfolio into four distinct collections: Signature (Fouquet's ultra-luxury), Heritage (iconic resorts), Address (boutique Maison Barrière), and Premium (business-leisure).
The piece promotes custom holiday-themed key cards that double as decorative keepsakes, designed to enhance guest check-in experiences during the festive season.
To discover more content beyond these 20 pages, please use our search feature or browse by category.