Human + Machine: The New Commercial Mindset for Hotel Sales Teams
I watched a Director of Sales break down last month.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Sales & Marketing
10 Hotel Tech Predictions for 2026
The hospitality industry doesn’t need more buzzwords or metaverse-ready ideas. What matters is creating online experiences that put guests first and drive measurable results.
By Pedro Colaco, CEO, GuestCentric Systems
What links your pet bestie with your kid? A hotel key card making unexpected headlines.
Resorts around the world are rethinking guest experience beyond linens, scents, and check-in efficiency. One shift gaining momentum: turning everyday touchpoints into emotional keepsakes. Key cards, once a functional necessity, are now becoming part of the story guests bring home.
Europeans keep travelling as off-season demand for Southern destinations grows
Europeans continue to prioritise travel, showing steady enthusiasm for exploring the continent even as the seasons turn cooler. According to the latest “Monitoring Sentiment for Intra-European Travel” report (Wave 23) by the European Travel Commission (ETC), 73% of Europeans intend to travel between October 2025 and March 2026, a figure that remains unchanged from last year.
The Brand Name Myth
One of the most common conversations I have with founders is about brand names. What to call the company, how much meaning it should have, whether it needs to be clever, memorable, descriptive. I get it. I’ve been there myself, naming things is hard. But here’s the uncomfortable truth: the name itself doesn’t matter nearly as much as people think.
By Martin Soler, Partner, Soler & Associates
UN Tourism and UTM Highlight Meetings and Events as Drivers for Local Development
The 17th UTM-UN Tourism Training Programme organized by Macao University of Tourism (UTM) in collaboration with UN Tourism, focused on "Leveraging Meetings and Events for Local Development." The four-day training programme (21-24 October), sponsored by MGM, brought together renowned industry leaders, academics, and practitioners from across the Asia-Pacific region.
Beyond Price: The Future of Hotel Upselling and Cross-Selling
In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest experiences, marketing strategies, and direct booking channels.
2025 SiteMinder Partner Awards Honour Behind-the-Scenes Leaders Powering Hotels Through Accelerating Change
SiteMinder, the world's leading hotel guest acquisition and revenue platform, has unveiled the winners of the 2025 SiteMinder Partner Awards, presenting 12 awards to businesses across five continents that are transforming how hotels seize opportunities in an increasingly fast-moving landscape. From AI-powered guest services to significant revenue uplift, this year's winners highlighted the growing importance of technology partners in helping hotels capture more demand.
Breaking From Travel Tradition: Americans Choose Cooking Classes Over Fine Dining and Intimate Family Trips Over Holiday Gatherings
American travelers aren’t cutting back – they’re getting selective. According to new data from MMGY, U.S. travelers are maintaining steady travel plans despite rising costs and are gravitating toward hands-on culinary experiences and choosing intimate family vacations over traditional holiday gatherings. The message is clear: Travelers want experiences that feel authentic, interactive and deeply personal.
What Revenue Management REALLY is ...
It’s not selling the right product to the right person at the right time at the right price.
By Fabian Bartnick, Founder, Infinito
A Lesson On How to Hire the Right Person From the Richest Man in the World
The old saying in business, when it comes to hiring people, is this: Hire for attitude, train for skill.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels
Benchmark Global Sales, the powerhouse behind group business for Benchmark Resorts & Hotels, has partnered with Lure Agency to level up sales performance across its independent portfolio with one clear goal: drive more direct group revenue.
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
When we hear the term Digital Transformation, it can be daunting and confronting. Yet another new term that can make us feel inadequate or that we are in some way falling behind. Digital Transformation is really a term that describes operational transformation. It means moving your business processes from manual or behind-the-scenes activities to technology-enabled processes for both staff and the customer. Ultimately, it’s all about how you operate your hospitality operations.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Doug Kennedy’s Next Staff Training Webcast: Hotel Sales Presentation Skills for Remote Buyers
Register your team and participate live, or view the recording of Doug Kennedy’s next 40-minute training webcast scheduled for Friday, November 21, at Noon EST. REGISTER HERE
A pragmatic, data-driven approach to direct bookings with Triptease
GCP Hospitality is a hotel management company operating a diverse portfolio of independent hotels and hostels across the Asia-Pacific region. With properties ranging from luxury resorts to brand-forward hostels, GCP operates a highly adaptive, analytics-first approach to revenue and distribution. While direct bookings are an important goal, GCP’s strategy centers on sustainable growth, healthy channel mix, and guest retention.
The Warm Prospecting Playbook for Hospitality Vendors Who Hate Cold Calling
I was knee-deep in my spam folder … again.
By Cory Falter, Partner, Lure Agency
The Russians
When heads of state come to visit your hotel they usually make a bit of a show. The Russians are no exception; they even bring their own warship, the KGB and a wad of cash!
By David Lund, The Hotel Financial Coach, David Lund
Wellness Experience Data as a Goldmine for Real Hospitality
It’s often said that there are three main markets that will always exist: health, wealth and relationships. Luckily, this is exactly what hospitality does! But what does it mean to actually care for our guests’ health?
By Larry Mogelonsky and Adam Mogelonsky
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
There is a distinct magic in stepping outside and being instantly immersed in nature. For many travelers, the draw of the outdoors isn’t just about escaping the city or disconnecting from screens; it’s about a deeper sense of freedom, possibility, and connection.
By Matthew Mering, Executive Vice President of Hospitality, Waterton
Hoteliers’ POV - Marketing and revenue resilience on changing waters
The travel and tourism sector is predicted to grow 5.8% every year until 2032 (World Travel & Tourism Council). This should bode well for hotels.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
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