Bleisure Travel: When Work Trips Start Feeling Like a Getaway
Forbes reports 25% growth in bleisure travel in 2024, with Perk forecasting 500%+ growth by 2033 as hotels adapt with flexible rates and work-life integration.
Sales & Marketing
Nine meetings and events trends you should know for 2026
The guide identifies AI operational use, trust-building, and attendee-led personalization as key drivers reshaping corporate events and hospitality strategy.
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
Cluster-Based Insights to Improve Hotel Direct Bookings
Study of 34,000 booking requests reveals conversion drivers vary by demand period, requiring hotels to adapt pricing and marketing strategies rather than rely on static averages.
By Cindy Heo and Luciano Viverit
Hotels.com Get a Room 2026 Forecast: Searches Skyrocket 445% for Summer’s Total Solar Eclipse
Hotels.com data reveals travelers are booking eclipse destinations 18 months early, with some locations seeing 445% search increases.
Is the “where” of travel becoming secondary to the “why”?
Hilton's survey of 14,000+ travelers shows 56% prioritize rest and emotional well-being over destinations, prompting hotels to market experiences rather than amenities.
Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry
The invite-only event launches June 15, 2026, featuring The Creator Lab for real-time content production on the HITEC show floor.
Evergreen Content and the Long-Term ROI of Hotel Marketing
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
By Debbie Miller, Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants, Cayuga Hospitality Consultants
The erosion of Booking.com
Analysis argues AI assistants threaten Booking.com's high-margin visibility business by moving travel discovery away from its platform.
Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Why We Gather: Hilton Reveals Behavioral, Emotional and Cultural Drivers Defining 2026 Meetings and Events
Hilton's research of 3,000+ attendees across the US, UK, and India reveals that 84% want to bring their authentic selves to work events, while 67% feel less engaged without proper downtime.
Asset Managers: This Is Why Your Hotel Sales Teams Don’t Close More Deals Despite Your Extensive Investments
Despite investing in sales technology, 80% of hotel salespeople rely on order-taking rather than proactive selling, requiring process audits and skills training to improve conversion rates.
By Doug Kennedy, President of the Kennedy Training Network, Kennedy Training Network (KTN)
Choice Hotels International Launches New Global Campaign Centered on Travel Values
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
Optimise Your Hotel Website in 8 Easy Steps - FREE Checklist
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
How brand thinking helps luxury hospitality scale
The article explores strategies for luxury hotel brands to grow without losing prestige, including redefining luxury through brand values and horizontal expansion into new revenue streams.
By Kriston Rucker, Partner, Love & War
Expert Views (10)
Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
The article raises a timely and necessary challenge to the traditional franchise value proposition. Distribution, technology, and digital visibility are no longer exclusive to brands, while fees, rigid standards, and limited data access continue to pressure owner returns.
Hotel SEO for beginners: How independent hotels can rank higher on Google
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
By Laure Cremers, Content Specialist, Lighthouse
Luxury Travelers Seek Authenticity Over Standardization
Survey of US travel advisors reveals luxury travelers now prioritize authentic local experiences over brand standardization, with 100% favoring sense of place.
By Arnaud Morandi, General Manager, Fauchon L'Hôtel Paris, FAUCHON Hospitality
KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
Profitability Data Shows That Rethinking Traditional Revenue Management Is Now Critical For Hotels
Duetto, a hotel industry provider of revenue and profit software, and HotStats, a global leader in hotel P&L benchmarking, have released a joint performance analysis showing a widening gap between top-line growth and bottom-line reality.