Press Releases

2025 HSMAI Adrian Awards Opens for Entries

The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2025 Adrian Awards which celebrates excellence in hospitality and travel marketing. This year’s theme, The Exceptional Experience, is a tribute to the powerful, personal, and transformative moments travel marketing creates, from captivating campaigns and strategic storytelling to purpose-driven initiatives and bold innovation. Winners will be honored at the HSMAI Adrian Awards Celebration February 18, 2026, in New York City.

Fairmont Hotels & Resorts Gives Dog Owners & Their Pups Something To Celebrate This International Dog Day

Fairmont Hotels & Resorts, part of world-leading hospitality group Accor, invites guests to celebrate International Dog Day on August 26, with heartwarming stays that go beyond just “pet friendly”, which ‘Make Special Happen’ for all of its guests. While Fairmont embraces this special holiday with a series of paw-fect offerings, Fairmont’s global hotels and resorts continue to offer top-tier service and dog pampering all year round across its iconic destinations globally.

HSMAI Celebrates Former President and CEO Bob Gilbert’s Induction into Events Industry Council Hall of Leaders

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce that former president and CEO, Robert A. “Bob” Gilbert, has been selected as a 2025 inductee into the Events Industry Council (EIC) Hall of Leaders. This prestigious honor recognizes Gilbert’s transformative impact on the global meetings, conventions, exhibitions, and travel industry. He will be celebrated posthumously at the EIC Global Awards Celebration on October 6, 2025, in Las Vegas.

Choice Hotels International Launches Two New Marketing Campaigns Focused on Its Four Extended Stay Brands to Boost Brand Awareness and Drive Bookings

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has rolled out two bold, new and first-of-its-kind campaigns, spotlighting the benefits of its four extended stay brands—Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites. "Stay in Your Rhythm" a campaign focused on all its extended stay brands, shows guests how they can keep up with daily routines, while "The WoodSpring Way" highlights the genuine hospitality and friendly service WoodSpring Suites staff deliver to its guests. With over 550 extended stay locations open, 51 under construction, and 350+ in the pipeline, Choice Hotels is leading the way in long-term lodging.

Booking.com Releases The Global AI Sentiment Report

Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and responding to AI in everyday life and travel. As both the public and private sectors accelerate investments in AI, Booking.com, a leading digital travel platform that has integrated AI into its services for over a decade, is committed to shaping the future of travel technology in line with evolving consumer attitudes.

Preferred Hotels & Resorts Expands Global Portfolio with 18 New Members

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 18 new member properties to its global portfolio between April 1 and June 30, 2025. To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these participating locations for a limited time. Ranging from a brand-new and distinguished Texas Inn to a historic castle-turned-luxury-retreat in the Austrian Alps, each of these unique and independent properties offers immersive, authentic experiences that spark curiosity and encourage travelers to discover even more extraordinary destinations across the globe. Highlights include:

IHG Hotels & Resorts and Hainan Airlines Deepen Partnership to Deliver Seamless Ground-to-Air Travel Experiences

Building on their successful collaboration launched last year, IHG Hotels & Resorts (IHG) and Hainan Airlines have further deepened their strategic partnership in 2025 with the joint concept ‘Where Dreams Bloom, Journey to the Oasis’. Together, the two brands present a range of elevated travel touchpoints—including a co-branded airport lounge and business class menus—expanding the boundaries of culture and tourism collaboration. As IHG marks its 50th anniversary in Greater China, this strengthened partnership reflects a shared vision to deliver a seamless end-to-end travel experience with elevated product and service offerings.

Europeans Eager to Travel with Growing Interest in Quieter Places

Travel remains a top priority for Europeans, with 77% planning to take at least one trip between June and November 2025. Despite ongoing economic pressures, most intend to maintain or even increase their holiday budgets in the coming months, according to the latest “Monitoring Sentiment for Intra-European Travel” Wave 22 report from the European Travel Commission (ETC).

Hotel Guests Want Smart TVs and Good Hotel Mobile App, J.D. Power Finds

Although the average daily rate (ADR) for a U.S. hotel room climbed to a record high of $158.671 in 2024, hotel guests in every segment from economy to luxury feel they are getting better value for their travel dollar. According to the J.D. Power 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study,SM released today, key drivers of that improved perception of value are higher satisfaction with guest rooms, including condition, cleanliness and room amenities such as in-room smart TVs.

Millennium Hotels & Resorts Seals Landmark Asia-Global Axis with Korea's Lotte

Millennium Hotels and Resorts (MHR) has unveiled a significant milestone in its international strategy, announcing major loyalty partnership with Lotte Hotels & Resorts of South Korea. Building on the momentum of its Maritim collaboration, the Lotte partnership marks the next step in MHR's phased global expansion. This dual alliance signals a transformative moment for MHR, setting the stage for broader global connectivity, enhanced loyalty offerings, and unprecedented benefits for travellers across key regions.