Michael Levie is a hotel executive turned entrepreneur. In fact, he is an entrepreneur through and through. He takes calculated risks and seizes the opportunities to succeed with great gusto. He believes that the desire to be an entrepreneur lives within the individual; one either has it or one doesn't. He thinks that it is very difficult to acquire it. Michael thrives on challenges and draws his energy from the creative process and those who work around him.CitizenM is a relatively new hotel concept, started in 2008 in Amsterdam. citizenM, a hotel development company, was able to identify a new breed of international travelers. As the result, it created a hotel brand that focuses on providing affordable luxury for those who are the mobile citizens of the world. The Hotel identifies itself so much with its target market, the mobile citizens, that it actually named its hotels after the target market, citizenM. Today, citizenM operates seven hotels in Europe and the US with many more in the pipeline.