Marriott International continues to lead the way in digital and social marketing innovation with the launch of
the
company's fourth M Live Studio. Located at Marriott's European Headquarters in London, the newest studio
will
serve as the epicentre for creating real-time content and generating social engagement with travellers in
Europe. M
Live will engage in conversations in multiple languages including French, Spanish, German, Italian and
English. M
Live first launched at Marriott International's headquarters in Bethesda, MD in 2015 and has since expanded
to the
Asia Pacific region, Caribbean and Latin America region, and now Europe. M Live empowers Marriott to
interact with
guests in a more personalised way and participate in one-to-one conversations on social platforms where
travellers
are already actively engaged. It tracks conversations, trends, global performance, marketing campaigns and
brand
reputation across social platforms in real-time, identifying opportunities for Marriott to engage consumers
with its 19
brands and nearly 4,500 properties worldwide.