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Press Release Technology

April 9, 2013

NFC: In the Hotel Industry

Do you know what NFC is? It is not National Football Conference if that's what you were thinking. NFC stands for Near-Field Communications, an application used through mobile devices to transmit data at close proximity. Check out the picture below for a visual on how an NFC works. Although this technology is still new, leaving a large portion of the market untapped; NFC has proven thus far its abilities to enhance ways in which consumers make transactions, exchange content, connect to other devices and much more.

Santa Clara, California, United States

Supplier News Sales & Marketing

April 4, 2013

Apple Maps - What Can iDo

As a small business owner, specifically a hotelier, management of your presence across the local listings ecosystem is essential. There are many mapping applications, but one of the most used and authoritative is Apple Maps, which has replaced Google Maps as the stock mapping application on devices running Apple's iOS6 operation system.

Santa Clara, California, United States

Press Release Sales & Marketing

January 30, 2013

What to Expect in 2013 – Top Internet Marketing Trends

Taking a look back at 2012, we can say that most of the predictions and resolutions we published last year still hold true for 2013 – http://blog.milestoneinternet.com/web-development/top-10-internet-marketing-resolutions-for-2012/. As we look and plan ahead, several new trends and strategies have emerged that are essential to our "do" list. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior. We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013.

Santa Clara, California, United States

Supplier News General Management

January 29, 2013

HSMAI Names Milestone Internet Marketing’s CEO as One of Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2012

Milestone Internet Marketing, Inc. today announced that its CEO, Anil Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI) by naming him as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2012. Milestone is a leading provider of digital marketing and social media solutions for the hospitality industry.

Santa Clara, California, United States

Press Release Sales & Marketing

December 19, 2012

‘Sweep’ Your Facebook Fans off Their Feet

One of the challenges that hoteliers (and many other businesses alike) face when promoting their business on Facebook is how to gain fans: and high quality fans for that matter. In a recent social promotion (hosted on Facebook, but also involving many other social channels), Willows Lodge in Woodinville, Washington offered existing and new Facebook fans the exciting opportunity to win a great getaway. The prize consisted of a two night stay at the luxurious hotel, dinner for two at Barking Frog, two spa treatments, a wine tour, high ropes course tickets, and a dinner from The Herbfarm. The sweepstakes was aimed at capturing a greater fan base, engaging their existing fans, and increasing the social buzz around their property

Santa Clara, California, United States

November 14, 2012

2013 Top Hotel Internet Marketing Strategies

Nature abhors a vacuum. The same holds true for search engines. This year saw major changes in the search arena with algorithms being constantly tweaked to provide the best results for consumers and to reduce the impact of spam. It is because of these changes that Milestone felt compelled to put together the following eight recommendations for hotels as they develop their online marketing plans for 2013.

Santa Clara, California, United States

Supplier News Sales & Marketing

October 11, 2012

Cross-Marketing Optimization – Search and Social [Case Study]

Velas Resorts is a group of four luxury resorts in Mexico. Each property resembles a tranquil tropical oasis that combines distinctive services with a romantic coastal atmosphere. Furthermore, each property features a world class spa, five-star service, and gorgeous settings – making each property a perfect location to host a wedding. The group has accommodated many wedding parties over the years, which brought the opportunity of driving wedding businesses to the properties by aggressively targeting this niche market.

Santa Clara, California, United States

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Hospitality Financial and Technology Professionals (HFTP)

Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.

Hospitality Financial and Technology Professionals (HFTP)

Supplier News Sales & Marketing

October 9, 2012

SES Chicago 2012 – Hardcore Local Strategies

Session hosted by Milestone Internet Marketing, Inc. Topics Covered: In this session, we'll tackle the nitty-gritty of optimizing Listings and Place Pages in Google, Yahoo!, and Bing. There will be no generalities or theories, just the details. We'll answer the question that everyone's been asking: How do I get better position? We'll also dive into citations, images, ratings, and reviews.

Santa Clara, California, United States

Press Release Sales & Marketing

October 4, 2012

Milestone To Host an Educational Session at Cornell's Hospitality Research Summit Next Week

Google's search engine algorithm continues to change. The major search engine has added new ranking factors, universal search channels, and customized results based on location, social circle, and activity. In addition, Google has released algorithm updates, The Evolution of Search and Online Hotel Marketing Strategies for the Future [Educational Session] such as Panda, Caffeine, and Penguin updates, that affect all hotels. This presentation will cover the changes in online search – including Google's Panda, Caffeine, and Penguin updates – and the initiatives necessary for hotels to dominate search engine rankings and stay ahead of the curve

Santa Clara, United States

Supplier News Sales & Marketing

October 4, 2012

Google Improves Global Ad Extensions and Targeting

Many of Google's recent Adwords enhancements have been incremental improvements on existing services – aimed at improving efficiency such as through shared campaign budgeting and more relevant for users such as serving adstargeted to tablet devices. The most recent changes announced last week follow the same strain, but with an international twist. These changes expand on the improvements Google made earlier this year for sitelinks and geo-targeting within the US market. While the changes do have an impact for US advertisers, these changes are especially good news for international advertisers as they include rolling out enhanced sitelink extensions and better geo-targeting.

Santa Clara, United States

Press Release Sales & Marketing

October 3, 2012

Smarter PPC Budgeting with Shared Budgets

Pay-per-click (PPC) involves coordination between around three key factors – placing the right ads in front of the right audience at the right time. In order to match up all three aspects – relevancy, targeting, and timing – oftentimes meant creating separate campaigns that each focused on a specific goal.

Santa Clara, United States

Supplier News Sales & Marketing

September 11, 2012

Boost Your Fan Count with a Great Facebook Promotion [Case Study]

While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook page, fan growth can be slow. Creating the right promotion for your brand is a great way to get new eyes, new fans and new customers. Greystone Hotels, a group of West Coast boutique properties, leveraged a Facebook driven contest to kick start their social media presence.

Santa Clara, United States

Supplier News Sales & Marketing

September 6, 2012

Google+ Local: Who, What, and How?

Google+ Local, Google's latest platform for social and local integration, has taken businesses and SEOs by storm since its launch in the end of May. Google+, the social channel, and Google Places, the hyperlocal and maps-based search, are in the process of combining forces to become a search powerhouse.

Santa Clara, United States

Supplier News Sales & Marketing

July 24, 2012

Latest Google Acquisitions - What They Could Mean for Hoteliers

It comes as no surprise that whenever Google acquires a new channel, their algorithm changes. Case in point – YouTube. Once that acquisition was complete, the algorithm then accounted for well optimized videos capabilities. And hotels who optimized YouTube well were now able to saturate organic listings even more so.

Santa Clara, California, United States

Press Release Sales & Marketing

July 19, 2012

PPC Opportunities in Tablet Device Targeting

Pay-per-click advertising has always been attractive due to its targeting and control. Unlike its organic counterpart, pay-per-click's instantaneous showing in search engine results and ability to target based on geo-location, specific keywords, language, time of day, etc. have always been a major selling point.

Santa Clara, California, United States

Press Release Sales & Marketing

July 17, 2012

Are Your Social Media Efforts Working with Each Other?

With what seems like an endless list of social media channels that you are suggested to have presence in, how would hoteliers know they are using these channels optimally in conjunction with one another?

Santa Clara, California, United States

Press Release Sales & Marketing

July 12, 2012

Learn How Your PPC Keywords Compare to Your Competitors

It's known that quality scores are the primary measure of a keyword's relevancy and an indicator of future performance. As such, we have gone into great detail as to how quality scores reflect Adwords' PPC algorithm and even selected it as a featured topic in our webinar on the Top PPC Trends of 2012. As such, whenever Google changes or reveals more information about quality scores – those occurrences typically create quite a stir for advertisers.

Santa Clara, California, United States

Press Release Sales & Marketing

July 10, 2012

Does Your Hotel Need a Mobile Website or a Mobile App?

Does your Hotel Need a Mobile Website or a Mobile App?As more users access websites and make purchasing decisions via mobile devices, it is becoming increasingly important for brands to offer a simple and compelling mobile experience for their users. Along with the surge in mobile traffic, advancements in mobile technology allow developers to add more features to inform and engage the end users. The question now for hotels: should my property have a mobile website, a mobile app, or both?

Santa Clara, California, United States

Supplier News Sales & Marketing

July 6, 2012

Integrate Google Adwords’ “Near Match” Feature For Successful PPC

PPC Match SettingsHotels and businesses often run into difficulty when creating paid search ad copy with keywords that are often misspelled. One solution to this issue: use more generic, better-known keywords that are easier to spell and make it relevant enough for searchers to find what they are looking for.

Santa Clara, California, United States

Press Release Sales & Marketing

July 4, 2012

How Apple’s iOS 6 Will Change Local Strategy

On June 11, Apple formally announced that they are replacing Google Maps with their own mapping solution in their iOS 6 update. This should not come as a surprise as for the past few years, Apple purchased mapping companies Poly9, C3 Technologies and Placebase. In addition they made a licensing deal with Europe's largest GPS maker, TomTom. Apple's inroads into the mapping business underline the increasing importance of location based marketing. iOS make up roughly 30% of the U.S. mobile market share and 22% of the global market share. Not all iOS devices will see the Apple Maps update. Only iPhone 3GS or later and iPad 2 or later will receive the new updates. Although this does not include every iPhone/ iPad user, it is still a significant amount of users. The question now is how to take advantage of this new update.

Santa Clara, California, United States