Should hoteliers become AI experts?
Australian hotels lag in AI readiness despite growing demand, but can succeed by partnering with tech experts rather than building in-house expertise.
Australian hotels lag in AI readiness despite growing demand, but can succeed by partnering with tech experts rather than building in-house expertise.
The article focuses on predictive analytics and machine learning applications for demand forecasting and competitor analysis, with Australian hotels reporting 15% booking increases for July-August.
Crown Resorts will deploy mobile check-in, AI messaging, and digital upselling tools across properties to modernize guest touchpoints without requiring app downloads.
Melbourne has a soft spot for underground openings, so it's fitting that Hannah St Hotel slipped quietly into the Southbank scene late last year, offering a fresh and bold approach to boutique hospitality. Designed by the acclaimed Flack Studio, the $150 million hotel is a celebration of art, architecture, and cultural connection, offering guests the type of immersive experience that could only belong in Melbourne.
lyf, the experience-led social living brand known for its vibrant social design and community-driven stays, has opened its latest Australian property, lyf on Elizabeth Melbourne. Operated by The Ascott Limited (Ascott), a global pioneer in serviced residences and hotels since 1984, this new opening follows the success of lyf Collingwood Melbourne which opened in 2022, and the stellar performance of lyf Bondi Junction Sydney which opened in April this year, meeting rising demand for flexible accommodation for digital nomads and the like.
CoStar data shows Perth hotels hit record ADR and RevPAR levels during cricket matches, with Adelaide bookings at 96.1% ahead of the third Test.
Perfectly positioned on vibrant Hastings Street, just moments from Noosa National Park and the golden shores of Laguna Bay, Elysium Noosa Resort, MGallery Collection will unveil 175 rooms, including 104 suites and 8 villas. At its pinnacle, the signature Elysium Suite with its private pool offers a haven of quiet luxury where time seems to slow.
Paradise Resort implemented HiJiffy's AI platform achieving 531 bookings worth AUD $750K through automation, with 82% guest engagement on WhatsApp messaging.
Melbourne hotels achieved record November RevPAR of AUD201.05 (+8.6%), driven by Melbourne Cup Carnival and Oasis concerts.
Effective 2 February 2026, Leura Gardens Resort, will be rebranded as Comfort Resort Leura Gardens under a franchise agreement between hotel owner Schwartz Family Company and Choice Hotels Asia-Pac. Trilogy Hotels will continue to operate the resort. The strategic collaboration marks the first time Trilogy Hotels has partnered with Choice Hotels.
Australia leads Asia Pacific with 84% of submarkets showing RevPAR growth, driven by occupancy increases rather than rate hikes, while compression patterns shift from midweek corporate to weekend leisure demand.
Trilogy Hotels announced it assumed management of the Ink Hotel Melbourne Southbank on 1 December 2025, rebranding the 162-room property as ibis Styles Melbourne Southbank under a franchise agreement with Accor. This marks Trilogy Hotels' first venture into the Melbourne market, amidst its rapid expansion across Australia. The hotel is owned by Nadathur Group (a Singapore privately owned company).
Accor has hired 35 people with cognitive disabilities across Australia through its Diversity Pathways program, partnering with Flinders University.
TFE is pleased to announce the appointment of Angelo Di Marco to the role of Hotel General Manager at Travelodge Hotel Melbourne Docklands.
Quincy Hotel Melbourne is pleased to announce the appointment of Michael Gibson as its new General Manager, bringing more than two decades of hospitality leadership and a proven track record of operational excellence across globally recognised hotel brands.
Marking an exciting new chapter for one of Melbourne's most iconic heritage hotels, Rendezvous Hotel Melbourne welcomes Grant Fleet into the Hotel General Manager role.
Melbourne's newest hotel, Hannah St Hotel, has announced a senior executive appointment ahead of its opening later this month in the city's vibrant art's precinct. The hotel is designed to reflect Melbourne's bold, creative energy - combining boutique luxury with contemporary, livable spaces for both leisure and corporate travellers.
Melbourne's newest hotel, Hannah St Hotel, has announced a senior executive appointment ahead of its opening later this month in the city's vibrant art's precinct: Bernard Glaude as Food & Beverage Manager.
Melbourne's newest hotel, Hannah St Hotel, has announced a senior executive appointment ahead of its opening later this month in the city's vibrant art's precinct. The hotel is designed to reflect Melbourne's bold, creative energy - combining boutique luxury with contemporary, livable spaces for both leisure and corporate travellers.
IHG Hotels & Resorts (IHG) and ALAND today celebrated the official opening of voco Gosford, a new upscale lifestyle hotel at the heart of The Archibald precinct on the NSW Central Coast - officially opened by Premier Chris Minns.