A Crete Tourist Product: Rethymno Town’s Progressive Branding
If ever there was a contest for choosing a model tourist destination, the island of Crete would certainly be a finalist. And at the geographic center of this vacation paradise, the city of Rethymno is a kind of hidden gem within a treasure chest of local destinations. This week I took it upon myself to investigate how touristic models come into being, and Rethymno passed into view. An interview with Rethymno's Deputy Mayor for Tourism and Culture Pepi Birliraki provides clearer insight into how Crete destinations can prosper.