Premier Inn, the UK's largest budget hotel chain and part of Whitbread Plc, announced the
appointment of V.V. Giri as Regional Director, Operations (South Asia). As Regional Director,
Operations for South Asia, Mr. Giri will be responsible for providing direction to further
enhance Premier Inn's presence in the country. He will manage a wide portfolio of verticals
related to the operations of the hotel, including sales and marketing, branding and
communication, information systems, finance management, legal, human resources, training
and guest quality insight. His primary role will be to develop and execute a strategic plan to
ensure that the operations of the hotels under the Premier Inn brand are as per the brand
standards and guests' expectations.
Mr. Giri graduated from The Oberoi School of Hotel Management and participated in
management courses at Cornell University, Ithica, USA. He started his career from The
Oberoi Hotels as a Management Trainee in 1984. Since then, Mr. Giri has been involved with
some of the biggest names in the hospitality industry, including Mahindra Holidays, The Park
Hotels and The Ceebros group. He also worked extensively as an independent hospitality
business consultant, wherein he provided strategic council to various start up projects based
in south India. In his last role Mr. Giri held the role of President at Appu Hotels Ltd., the
owning company of Le Meridien Hotels in Chennai and Coimbatore, wherein his core
responsibilities included owner management, daily finance management, renovation, branding
and positioning, advising on engagements pertaining to market and financial feasibility.