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Norway: Norlandia hotels change brand name

Norwegian hotel chain Norlandia has decided to abandon its brand name and change to a multibranding strategy. Six of the company's hotels will join the Best Western chain and negotiations are in progress for the remainder of the company's around 40 hotels. Kristian Adolfsen of Norlandia says that he expects the brand changes to be completed during the fall of 2009. As a result of the change the staff at the head office will be reduced from 30 to 10.