Starwood Hotels & Resorts’ Tech-Forward Aloft Brand Launches in Saudi Arabia with Opening of Aloft Riyadh
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the entry of its innovative Aloft brand to the Saudi Arabian market with the opening of Aloft Riyadh. Designed for today's hyper-connected, tech-forward global traveller, Aloft continues to re-define the traditional hotel experience and strengthen its footprint in the Middle East, following the success of Aloft Abu Dhabi in the United Arab Emirates. Owned and developed by FAS Hotels, division of Fawaz Al Hokair group, Aloft Riyadh offers a vibrant social scene in the dynamic city of Riyadh.