Meliá Hotels International Among The 10 Leading Companies In Spain For Digital Transformation
Digitalisation provides development opportunities for the travel industry and drives the creation of new business models and new added-value products and services for customers while also strengthening travel companies. Meliá Hotels International has been a pioneer in applying a digital strategy to its entire organisation and has been named in the latest research by the Coordenadas Institute of Governance and Applied Economics as one of the top ten companies leading the digital transformation of the Spanish economy.