Thailand luxury hotel transactions recorded THB 2.2bn in 2025
JLL data shows APAC luxury hotel transactions hit $2.1bn in 2025, up 77% since 2017, with Thailand's Bangkok, Phuket, and Samui posting double-digit ADR growth since 2019.
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Thailand’s branded residences market tops THB205bn (USD6.4bn) with Asia’s biggest share of launched supply
C9 Hotelworks' 2026 report finds Thailand holds 26% of Asia's branded residences supply, with 13,124 launched units worth THB205bn, led by Bangkok, Phuket, and emerging resort markets.
The Bangtao Effect: International Lifestyle Brand Surge Reshapes Phuket’s Most Valuable Coastal District
C9 Hotelworks research shows Bangtao's pipeline includes 9 hotels (1,640 rooms) and 9 branded residences (1,649 units), with Marriott, Hilton, IHG, Dusit and Central Group driving a shift from beach resort to year-round lifestyle district.
Fabio Nompleggio has been appointed as Executive Chef at Rosewood Bangkok
Rosewood Bangkok announces the appointment of Fabio Nompleggio as Executive Chef, marking a new era of culinary expression shaped by Italian heritage, global experience, and Rosewood's 'A Sense of Place' philosophy.
Lighthouse accelerates APAC growth with Jan Hansen's appointment as VP of Growth, Asia Pacific
Lighthouse appoints Jan Hansen, former Agoda Global Head of Connectivity Partnerships, as VP of Growth for Asia Pacific as it pushes an AI-first product strategy in the region.
voco brand continues growth momentum with new Phuket signing
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has today announced a management agreement with Phuket HA 2 Co., Ltd, a leading real estate developer in Thailand for voco Phuket Patong, marking the rapid expansion of the brand in Thailand following the brand debut in Bangkok last year, and four in the pipeline signed in quick succession.
BWH Hotels Introduces Aiden to Southeast Asia with Opening of Aiden Surawong Bangkok
BWH Hotels, the global hospitality enterprise comprised of WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, announces the opening of Aiden Surawong Bangkok, a stylish new boutique hotel nestled in a culture-rich part of Thailand’s capital city. This milestone marks the debut of the edgy, design-led Aiden brand in Southeast Asia.
Minor Hotels Announces Rebrand of Anantara Vacation Club to Minor Vacation Club
Minor Hotels is rebranding Anantara Vacation Club to Minor Vacation Club to reflect expanded access across its full portfolio, with two new Club Resorts launching in Japan later this year.
RakYim Siam Hotel’s Major Transformation in Bangkok Powered by Shiji’s Integrated Tech Stack
The Bangkok property, formerly Maitria Mode Sukhumvit 15, deployed Shiji's cloud-based PMS, POS, and reputation tools to support its relaunch as a Thai lifestyle hotel.
Leading UK school group to establish Phuket campus as international school demand grows beyond Bangkok
VLC Group, owner of multiple Phuket hotels including Marriott properties, will develop NLCS Phuket as a premium boarding school for Thai and international families.
Centara Unveils New Brand Experience Touchpoints Designed to Elevate Every Stay
Centara introduces signature touchpoints including sleep rituals, family activities, and local cultural collaborations across its Thailand-based hotel portfolio.
ONYX Hospitality Group Celebrates 60th Anniversary, Sets THB 10.33 Billion Revenue Target with THB 5.5 Billion Expansion Plan
The Asia-Pacific hospitality company plans to grow from 49 to 75+ properties by 2030 with THB 5.5 billion investment over three years.
OUTRIGGER Phi Phi Island Resort Opens: Where Barefoot Luxury Meets the Andaman Sea
OUTRIGGER Hospitality Group announces the opening of OUTRIGGER Phi Phi Island Resort in Thailand, welcoming its first guests and joining OUTRIGGER's Thailand portfolio alongside properties in Koh Samui, Khao Lak and Phuket. Set within the protected boundaries of Hat Noppharat Thara-Mu Ko Phi Phi National Park, the resort offers 63 suites and villas on a stretch of coastline where limestone cliffs rise from jade-green water, coconut palms line a white-sand beach and the Andaman Sea sets the rhythm of each day.
Centara Demonstrates Strong Sustainability Perceptions Among Thailand’s Brands, Reinforcing Trust Through Long-Term ESG Commitment
Centara ranked among Thailand's top brands for sustainability perception in Brand Finance's 2026 index, placing third in environmental and second in social/governance categories among Thai hotels.
Minor Hotels Signs First Colbert Collection in Asia and New Avani Resort in Koh Phangan
Minor Hotels signs two Thai resort properties in partnership with Rasa Group, marking Colbert Collection's Asian debut on Koh Samui and adding Avani Koh Phangan.
Hard Rock Cafe Hua Hin goes live with Shiji Infrasys POS
The restaurant, located in Hilton Hua Hin Hotel, deployed the new POS system to handle high-volume dining and retail operations more efficiently.
Sri Panwa Phuket Introduces Mobile-First Guest Engagement With Canary Technologies
Sri Panwa Phuket deploys Canary's platform for AI-powered communication and seamless arrivals at the top-ranked luxury resort in Thailand.
Thailand Reaffirms Its Position as a Safe and Welcoming Destination for Global Travellers
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
The Imperial Hotels & Resorts rolls out Amadeus Web Solutions to elevate its digital presence across Thailand
The Thai hotel group replaced its WebBuilder platform with Amadeus technology across 15 properties to support direct bookings and a four-brand relaunch.
Marc Handl has been appointed as Managing Director at Dusit Thani Bangkok
Dusit International, one of Thailand’s leading integrated hospitality companies, has appointed Marc Handl as Managing Director of Dusit Thani Bangkok, its reimagined luxury hotel overlooking Lumpini Park in central Bangkok, alongside Dusit Residences and Dusit Parkside, two upcoming luxury residential offerings managed by Dusit. All three form part of Dusit Central Park, one of the city’s most significant mixed-use developments, which also includes a retail centre, an office tower, and one of Thailand’s largest rooftop parks in the heart of the capital.