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Appointment

Kees Koolen has been appointed as Chairman at Netherlands-based Booking.com

The Priceline Group announces the planned transition of Kees Koolen from Chief Executive Officer to Chairman of Netherlands-based Booking.com. The Company has initiated a search for Mr. Koolen's successor and the transition will take place once the search is completed. Mr. Koolen was a founder of Booking.com B.V. and has been its Chief Executive Officer since September 2008. "Under Kees Koolen's leadership, Booking.com has grown from startup to Europe's largest online hotel reservation service," said Mr. Jeffery H. Boyd, Priceline Group's President and CEO . "Kees has assembled a high quality team focused on providing superior value for customers and hotel partners. His strategic leadership has enabled Booking.com to simultaneously build market share in its core Western European markets and successfully expand into new markets around the globe. We thank Kees for his many contributions to our business and look forward to his continued guidance in his upcoming role as Chairman."

The Priceline Group
Amsterdam, The Netherlands
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Appointment

Jeu Bressers has been named Chair at the new IACC European Chapter

Global President Neil Pompan CMP, (President of Pompan Hospitality Global, Inc.) announced the formation of a new chapter of The International Association of Conference Centers to be called IACC Europe. The new chapter consists of 100 existing IACC members in Denmark, The Netherlands, Sweden, The United Kingdom, Spain, Germany, and Belgium. This is consistent with the global association’s restructuring that led to the establishment of IACC Americas last year along with a third chapter, IACC Australia, which began in 1997. The new chapter has a “Representative Board of Directors” with each nation in the chapter having at least one active member on the board. The officers of this board include: Chair, Jeu Bressers (Conference Center Kapellerput, The Netherlands) , Vice Chair, Philippe Attia (Dolce Hotels and Resorts, France), Secretary, Mark Cooper (The Sundial Group, England) , Treasurer, Lotta Boman (Sigtunahöjden Hotel & Conference, Sweden)

IACC
Eidhoven area, The Netherlands
Appointment

Jeroen Sirag has been appointed as Director of Sales and Marketing at the Conservatorium Hotel

The newly opening Conservatorium Hotel announces an addition to its Executive team. The former Director of Sales and Marketing of the Amstel Hotel, Jeroen Sirag, is switching his workplace for the new gain of Amsterdam at the Van Bearlestraat. Sirag (39), worked three years at the Amsterdam Amstel Hotel and is delightful to be a member of the new design hotel to give the hotel a prominent name.

the Conservatorium Hotel
Amsterdam, The Netherlands
Press Release Development

Heal & Partners Launches New Mid-scale Hotel Brand

Today it was announced by HEAL & Partners, that a new “mid-scale” hotel brand was unveiled, called Spirit Inn & Suites. The concept of Spirit Inn & Suites is all about the guests “living” their hotel during their stay. They can freely move within the hotel, from the privacy of their room or extended stay suite, to the Spirit Café – Restaurant & Lounge, where they can have an espresso or a Latte Macchiato from the Spirit Barristo or a session in the business lounge.

Heal & Partners
Zaandam, The Netherlands
Appointment

Madelon Boom has been appointed as General Manager at Conservatorium Hotel

A graduate from the Hotel School The Hague in the Netherlands with a degree in Sales and Marketing, Madelon brings over 25 years of experience in the hospitality and leisure industry to the Conservatorium Hotel, Amsterdam. Madelon began her career more than 25 years ago with Hyatt International Corporation where she earned a solid reputation in project management, pre-opening support, rooms operations and technology in positions across Europe, Africa, and Asia. At the age of 27, she was appointed the group’s first female General Manager at one of its London properties. Following her 14-year tenure with Hyatt, Madelon joined the global consultancy firm Accenture where she was instrumental in supporting rapid expansion and operational efforts for Accenture India. More recently, Madelon has returned to the sector following her pre-opening role in the award-winning Mamilla Hotel in Jerusalem.

Conservatorium Hotel
Amsterdam, The Netherlands
Press Release Sales & Marketing

How does a brand get into the consumer’s head? | Scent Marketing Master Class teaches the benefit of taking customers by the nose

For the longest time our eyes and ears were considered the prime avenue to evoke a brand image and deliver product information into a potential customer’s mind. However, science tells us that what we smell is processed in the Limbic System of our brain – which coincidentally processes our emotions and dominates our decision-making. That’s something every marketer should be interested in.

Scent Marketing Institute
Amsterdam, The Netherlands