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Development Pipeline

Downtown Hotel to Bring Major Boost to Florence, Alabama

A local developer plans to break ground on a brand-new boutique hotel that is currently in the permitting phase. The project is expected to deliver significant long-term community benefits, create new jobs and increase tourism in Downtown Florence. Construction on the site is scheduled to begin in February, with vertical construction anticipated to start later in the year. The Hotel is projected to be completed at the end of 2027, ahead of its opening.

Tapestry Collection by Hilton
Florence, Alabama, United States
Development Opening

Hyatt Studios Huntsville Opens in Alabama, Bringing New Upper-Midscale Extended Stay Brand to ‘Rocket City’

Hyatt Hotels Corporation (NYSE:H) celebrated the grand opening of Hyatt Studios Huntsville, marking a significant milestone in the upper-midscale extended brand's expanding pipeline. This opening further strengthens Hyatt's strategic collaboration with 3H Group, the same developer behind the first-ever Hyatt Studios property, which opened in Mobile, Alabama, earlier this year. Hyatt Studios Huntsville brings a modern approach to extended stay to one of the Southeast's fastest-growing cities, offering studio apartment-style suites with spacious, well-equipped kitchens, inviting lounge areas, and flexible workspaces.

Hyatt Studios
Huntsville, Alabama, United States
Appointment

Brandon Claypool has been appointed as General Manager at Embassy Suites by Hilton Birmingham

Embassy Suites by Hilton Birmingham has announced the appointment of Brandon Claypool as general manager of the newly renovated 242 room, all suite property, which blends Southern warmth with contemporary comfort. With over 27 years of experience in hotel operations and management, Claypool has successfully led high demand markets and increased operational revenue streams in California, Hawaii, Miami, the U.S. Virgin Islands, and now Birmingham.

Hilton
Birmingham, Alabama, United States
Development Renovation

Embassy Suites by Hilton Birmingham Unveils Multi-Million-Dollar Renovation

Embassy Suites by Hilton Birmingham today announced the completion of its full-scale, multi-million-dollar renovation, solidifying its position as a premier destination for business and leisure travelers. Owned by RLJ Lodging Trust and managed by Hilton, the newly renovated 242-room all-suite hotel - located just minutes from Downtown Birmingham - has updated all guest suites, meeting spaces and public areas with a modern design blending Southern charm and contemporary comfort.

Embassy Suites by Hilton
Birmingham, Alabama, United States
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Development Renovation

Hilton Birmingham Downtown at UAB Located on the Campus of the University of Alabama Birmingham (UAB) Completes Renovation of 295 Guestrooms and 16,000 Sq. Ft. Event Space

Hilton Birmingham at UAB today announced the completion of a multi-million-dollar renovation encompassing all 295 guestrooms, 16,000 square feet of meeting and event space, its restaurant and a new fitness center. The transformation positions the Hilton-branded property, managed by Pyramid Global Hospitality and owned by The UAB Educational Foundation, as a premier hub for visitors, alumni, and the Birmingham community.

Hilton
Birmingham, Alabama, United States
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Development Opening

Embassy Suites by Hilton Gulf Shores Beach Resort Opens on the Alabama Gulf Coast

Embassy Suites by Hilton Gulf Shores Beach Resort ("Embassy Suites Gulf Shores"), a full-service resort-style hotel located along Alabama's renowned white sand beaches, officially opened its doors today. Developed by Peachtree Group, Woodbine Development Corporation and DD Partners LLC, the eight-story, all-suite hotel brings a beachfront experience to Gulf Shores, featuring sweeping Gulf views, distinctive food and beverage options and resort-style amenities.

Embassy Suites by Hilton
Gulf Shores, Alabama, United States
Development Pipeline

Hard Rock International Announces Upcoming REVERB by Hard Rock® Florence, AL to Be Developed by Sak Capital Partners

Hard Rock International announces today it is working with Sak Capital Partners which will manage the development of REVERB by Hard Rock Florence, AL, a new-build hotel project slated to open in early 2028. This hotel will join Hard Rock's growing REVERB by Hard Rock portfolio, including Atlanta and Hamburg, as well as seven properties in development including Florence, Kalamazoo, Scottsdale, Pensacola, Mazatlán, Tampa, and Punta Cana.

REVERB by Hard Rock
Florence, Alabama, United States
Development Opening

First Hyatt Studios Hotel Celebrates Grand Opening in Mobile, Alabama, Marking a New Chapter for Upper-Midscale Extended Stay Travel

Hyatt Hotels Corporation (NYSE:H) celebrated the grand opening of its first-ever Hyatt Studios hotel, Hyatt Studios Mobile / Tillmans Corner in Mobile, Ala. Following its soft opening in February, the hotel marked the occasion by welcoming local officials, Hyatt leaders, hotel owners and operators, customers, and community members. Guests experienced firsthand the brand's fresh take on extended stay, designed to deliver the perfect balance of comfort and modern convenience.

Hyatt Studios
Mobile, Alabama, United States
Development Renovation

Holiday Inn Express Pell City and Jacobs Real Estate Advisors Celebrates Grand Reopening After Full Scale Renovation

March 24th, 2025 marked a significant milestone for the Holiday Inn Express in Pell City as it celebrated its grand reopening after a full-scale renovation. The hotel, now refreshed and modernized, welcomed the community and guests to experience its new look, showcasing its commitment to quality hospitality.

Holiday Inn Express
Pell City, Alabama, United States
Appointment

Keyshon Desergant has been appointed as Director of Food & Beverage at The Admiral Hotel

As a Los Angeles native, Keyshon began his career at The Mondrian in West Hollywood, where he started as a Doorman and quickly rose through the ranks. Most recently, Keyshon served as Director of Food & Beverage at Great Wolf Lodge, where he sharpened his leadership skills by managing large teams and driving operational excellence across food and beverage operations. His dedication to creating everlasting guest experiences and passion for high-quality service align seamlessly with Avocet's commitment to exceptional hospitality. His focus will be on creating a welcoming and memorable atmosphere at Le Moyne's Chophouse, solidifying the steak house as a must-visit destination in Mobile, while also fostering a culture of excellence among the team.

Avocet Hospitality Group
Mobile, Alabama, United States
Development Opening

Atrium Hospitality Wraps Up Multimillion-Dollar Makeover at Embassy Suites by Hilton Huntsville in Alabama

The largest full-service hotel in downtown Huntsville, Alabama, is debuting a new look. The Embassy Suites by Hilton Huntsville has completed a two-phased, multimillion-dollar renovation. The 295-key hotel in "Rocket City" is connected by a sky bridge to the Von Braun Center and sits adjacent to Big Spring International Park. The Embassy Suites Huntsville is operated by Atrium Hospitality, one of the nation's largest hotel operators. Alpharetta, Georgia-based Atrium Hospitality manages a portfolio of 80 hotels in 28 states and approximately 3 million square feet of event space.

Embassy Suites by Hilton
Huntsville, Alabama, United States
Appointment

Laura Morgan has been appointed as Director of Sales and Marketing at 106 Jefferson, a Curio Collection hotel by Hilton

106 Jefferson, a Curio Collection hotel by Hilton, managed by Valor Hospitality Partners announced today the appointment of Laura Morgan as director of sales and marketing. The 115-room lifestyle hotel in downtown Huntsville pays homage to the history, culture and charm of the city, featuring design nods to its space roots. Morgan brings over 25 years of hospitality experience to the property. As Director of Sales and Marketing, she will work with all departments at the hotel to plan and promote 106 Jefferson in the local community and nationally to potential guests. She'll also manage an award-winning sales team with a primary focus on revenue generation. Prior to joining the 106 Jefferson team, Morgan served as the director of sales at various hotels in Alabama, including Homewood Suites, Embassy Suites and Courtyard by Marriott Hoover. After spending over a decade in Birmingham, she's thrilled to be a part of the Huntsville community again.

Hilton
Huntsville, Alabama, United States