U.S. Hotel Forecast Assumptions – August 2026
STR and Tourism Economics raise 2026 U.S. RevPAR growth to +4.4%, boosted by World Cup premiums, with 2027 growth moderating to +2.1% amid macroeconomic normalization.
STR and Tourism Economics raise 2026 U.S. RevPAR growth to +4.4%, boosted by World Cup premiums, with 2027 growth moderating to +2.1% amid macroeconomic normalization.
GBTA's 2026 BTI report projects global business travel spending will hit $1.71 trillion, with trip volume growing just 1.3% versus 7.2% spending growth, reflecting rising transportation costs.
An operator from Marriott Marquis San Diego Marina outlines five priorities for 2026: personalization, immersive F&B, on-property activations, mainstreamed wellness, and event-aligned programming.
HVS reports U.S. RevPAR up 4.9% in the trailing 28 days through June 13, maintaining a 3.0% full-year 2026 forecast with upside potential if summer and fall travel trends hold.
Anaheim posted 72%+ occupancy and $150+ RevPAR in 2025, with RevPAR up 12% through April 2026, backed by DisneylandForward investment, 600,000 convention room nights booked for 2026, and the emerging OCVIBE district.
LARC's 2Q-2026 outlook projects U.S. RevPAR rising 3.4% to $103.48, EBTDA up 5.4%, and hotel values up 3%, with GIS-based forecasts covering 19,000+ geographies nationwide.
Chicago led occupancy gains at 75.2%, while Miami's Grand Prix and Consensus conference drove the largest ADR and RevPAR increases.
HAMA's survey of 86 asset managers shows 60% expect to exceed RevPAR budgets in 2026, with 90% planning renovations and recession fears continuing to decline.
Phoenix shows strongest growth momentum with 19% increase in under construction projects and leads 2026 opening forecasts with 27 new hotels.
Survey of 4,500+ Americans shows household travel spending projected at record $5,704 annually, with 50% now using AI tools for trip planning.
Lighthouse data shows 12 of 16 World Cup host cities have hit new low points for group-stage pricing as markets test where premiums will hold.
HVS analysis shows Sedona's hotel market has stabilized after pandemic volatility, with strong pricing power supported by supply constraints and diverse leisure demand.
The market shows 45% institutional ownership downtown, high-70s occupancy, and benefits from diverse demand including military, life sciences, and the new 1,600-room Gaylord Pacific resort.
HVS analysis shows Las Vegas hotel performance shifting from volume-driven to premium experience-focused demand in 2026.
HVS projects 2.2% U.S. hotel RevPAR growth in 2026, with cap rates declining to 8.3% as more distressed properties sell.