U.S. hotel performance for May 2026
U.S. hotel occupancy reached 65.7% in May 2026, with RevPAR up 4.0% year over year; Las Vegas led Top 25 Markets with a 17.9% RevPAR gain driven by event demand.
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The Warmth Behind the Technology — Why AI Will Make Hospitality More Human, Not Less
An industry strategist argues AI will shrink headcount but raise wages for remaining frontline roles by 18–30%, creating a bimodal industry split between tech-led back-of-house and human-led guest experience.
By Dr. Tong Yin, Founder and doctoral researcher, InsightBridge Global LLC
Anaheim’s Lodging Outlook Strengthens as Demand Drivers Expand
Anaheim posted 72%+ occupancy and $150+ RevPAR in 2025, with RevPAR up 12% through April 2026, backed by DisneylandForward investment, 600,000 convention room nights booked for 2026, and the emerging OCVIBE district.
By Aidan Martin, Associate, HVS Los Angeles, HVS
HITEC 2026 Was the Show Where Agentic Governance Reached Centerstage
A HITEC 2026 recap identifies agentic governance, Agent Management Platforms, and Guest Success Management Systems as the defining trends, with AI shifting from point tools to enterprise-wide orchestrated workflows.
By Adam Mogelonsky and Larry Mogelonsky
Why the Best Hospitality Vendors May Never Even Get Considered
Hospitality vendors are losing deals before sales conversations begin, as modern buyers silently vet vendors via LinkedIn, YouTube, reviews, and AI tools before ever booking a demo.
By Susan Tucker, Partner & COO, The Lure Agency, Lure Agency
Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance
Survey of 1,500 hotel decision makers across six markets finds fully connected properties are 31 points more likely to report improved occupancy, ADR, or RevPAR than those using basic connectivity.
Duetto and Triptease Launch Integration to Automate Marketing Activity Based on Occupancy.
Duetto and Triptease's Auto Date Boost integration uses occupancy forecast data to automatically increase Google Hotel Ads spend when bookings fall below a hotel's set threshold.
Thailand luxury hotel transactions recorded THB 2.2bn in 2025
JLL data shows APAC luxury hotel transactions hit $2.1bn in 2025, up 77% since 2017, with Thailand's Bangkok, Phuket, and Samui posting double-digit ADR growth since 2019.
Every Hotel Could Now Be a Software Company
Terence Ronson argues that falling AI software costs are shifting competitive advantage in hospitality from technology procurement to organizational judgment, and introduces TCPG as a new metric for managing AI consumption costs.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Revenue managers used to set the price. Now they read it.
As automated pricing engines take over rate-setting, the revenue manager's core skill is shifting from making pricing decisions to interpreting, tracing, and defending rates across channels no single system can see whole.
By Markus Busch, Editor/Publisher, hospitality.today
HSMAI’s 2026 Commercial Strategy Conference Brings Hospitality Leaders Together to Navigate Industry Transformation
Over 1,000 hospitality professionals gathered in San Antonio for HSMAI's 2026 Commercial Strategy Conference, with key themes including AI adoption, unified commercial teams, and total profitability.
The hotel still owns its price. It just stopped setting it
As hotels cede rate-setting to autonomous revenue systems, a legal and operational paradox emerges: they own the price but no longer author it, creating antitrust exposure and eroding managerial accountability.
By Markus Busch, Editor/Publisher, hospitality.today
Why the hotel industry has been optimizing the wrong metric
The article argues that RevPAR's failure to account for labor inflation, OTA commissions, and channel mix has decoupled revenue growth from profit, and calls for a shift to GOPPAR, CPOR, and GOP Index as primary management metrics.
By Alex Zoghlin and Michael Grove
Mews named a Leader in the IDC MarketScape for Worldwide Revenue Management Systems in Hospitality
Mews has been named a Leader in the IDC MarketScape for revenue management systems, recognizing its native PMS-RMS-BI integration built on its 2024 acquisition of Atomize.
U.S. hotel results for week ending 13 June
U.S. hotels posted a 7.0% RevPAR gain for the week of June 7-13, 2026, with NYC leading Top 25 Markets driven by NBA Finals and World Cup activity.
The Labor Story Hotels Should Take from Q1 2026
HotelData.com's Q1 2026 data shows CPOR rose 1.8% but HPOR fell 2.3%, with frontline roles like room attendants cutting minutes per room, signaling stronger labor discipline heading into a softer revenue outlook.
By Sarah McCay Tams, Head of Editorial, Actabl
Stop reactive pricing: How independent hotels catch high-demand dates early
A practical guide for independent hoteliers to build a weekly demand-spotting routine using booking pace, local events, and competitor behavior to price proactively.
By Femke Nollet, Content Specialist, Lighthouse
Pricepoint Launches the First Five Episodes of Its AI Micro-Drama Series Rate War
Pricepoint launches a fictional AI-generated micro-drama series where five hotel revenue managers compete on pricing in the same city, using storytelling to illustrate real commercial scenarios.
By Mateusz Sznir, CEO, Pricepoint
Cape Town Tourism Shows Resilience Despite Global Uncertainty
Cape Town's tourism has grown 92% in overnight foreign visitors since 2015, driven by the CTAA air access programme, with U.S. visitors accounting for 40% of international card spend despite lower volumes.
By Kirsty de Groot, Associate Director at HVS Middle East & Africa, HVS
Demand Calendar cuts hotel forecast error in half at Classic Norway Hotels
Classic Norway Hotels cut forecast error by ~50% across 22 properties using Demand Calendar's automated BI platform, reducing Excel use by 95% and aligning all departments on a single nightly-updated forecast.