More in the report . Swiss hotels have a cultural intelligence gap. ... In Riyadh, Amsa Hospitality and Radisson set plans for hotel apartments and villas in the Diplomatic Quarter, due by the end of 2026.
Two clocks Inside the hotel, going AI-native is something you choose, and you choose it the way you've chosen every tool before it: you wait for your PMS or RMS vendor to ship an AI-native version, you ... So "become AI-native" means two things in the same building. On the inside it's an option. On distribution it's a deadline.
Spain is up 28% in flight bookings and 33% on hotel searches. ... Italy is up 24% in flight bookings and 30% on hotel searches, the UK is up 11% in flight bookings, though hotel searches are down 6%, and Portugal is up 24% in flight bookings and 24% on hotel searches
We founded AI Hospitality Alliance because no single company, hotel brand, or technology provider can solve the industry's AI challenges alone. ... positioning hotels for AI-powered travel planning.
In 2022, Alliants secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company headquartered in San Francisco. ... In 2023, 2024 and 2025, Alliants was recognised as a UK Best Workplace in Tech ™. TIME recognised Alliants Digital Hotel Keys as one of the Best Innovations of 2025.
In other words, AI isn’t just consuming your content. It’s judging the integrity of your entire digital footprint. ... That’s a subtle shift in language, but a profound shift in strategy. The companies that succeed in the AI era won’t simply distribute information farther than their competitors.
And the question nobody in the channel wants to itemize is whose line it is. The airlines already inherited the look Hotels can read their own future in what airlines did to themselves. ... Amadeus introduced AI Commerce and a Performance Manager for AI search at HITEC, built to make a hotel bookable inside AI-assistant conversations through the hotel's own systems.
One analysis finds that 33% of AI responses about hotels contain factual errors and only 16% of hotels show up in AI recommendations at all, which is the case made in Is your Hotel Website lying to Future ... More in Is Your Hotel Measuring the Right AI Prompts? . Signals Aimbridge centralises its sales engine.
to move on AI. ... systems, and that just 2.9% of travel and tourism employees hold AI skills, against 21% in technology and media.
A Cornell Center for Hospitality Research study, conducted with the marketing-technology firm Curacity, found that more than nine in ten hotels are effectively invisible in AI search — present or absent ... The industry has answered what AI can do for a hotel, many times over.
That might sound obvious, but it doesn't seem to be how many hotels are approaching AI visibility today. There is also a hidden danger in data overload. ... The problem is that hotels don't generate demand in the same way as most other businesses. A boutique hotel is rarely competing for broad concepts like "luxury hotel" or "design hotel".
And yet, a r ecent study published in HospitalityNet shows that just 16% of hotels appear in AI-generated recommendations. ... How AI is changing Hotel Distribution and Gaps Hotels need to Fix Shortly after ChatGPT exploded onto the scene in November 2022, our CTO, Sérgio Serra, saw the writing on the wall, predicting the rise
CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets. 14-20 June 2026 (percentage change from comparable week in 2025): Occupancy: 71.3% ... The market’s performance was helped by two World Cup matches and the Databricks Data + AI Summit.
The hotel tech chart more than doubled in size just the last decade. App store submissions increased by 84% with the advent of AI. Good tech isn’t the problem anymore. ... We probably consume more information in a day than previous generations consumed in weeks, and that’s not taking account the AI slop that is coming in like a mudslide.
But in 2026, that expectation has become a non‑negotiable – and it’s reshaping how hotels function and grow. ... A college student, for instance, searching for a unique, affordable hotel in a trendy neighborhood will likely book faster and with more confidence if they feel that the property “gets” them — their travel
Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. ... Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager, and Best Place to Work, by Hotel Tech Report for eight consecutive years.
Hotels are building the AI discovery layer, and OTAs want the payoff The argument in Hotels are building the AI discovery layer. ... Lighthouse research, covered in The Media Mention Is Now a Distribution Channel , finds that 82% of AI hotel recommendations draw on OTAs and editorial media, which turns a write-up in a title like Condé
utm_source=HS&utm_medium=referrer&utm_campaign=PRHITECWrapJun252026 " rel="nofollow">Maestro PMS , the leading all-in-one cloud and on-premises property-management system for independent hotels, luxury ... : Interest in artificial intelligence remained strong throughout the event, although many operators remain in "tire-kick mode," actively evaluating practical applications that can deliver measurable operational
hotels. ... The hidden cost of unauthorized inventory The damage compounds in two directions. Revenue leaks to channels the hotel does not control.
Commenting on the evolution of AI in travel, she said the pullback in AI checkout — the retreat of AI assistants from completing bookings directly — reinforced Expedia's view that AI can be a powerful ... A three-way split in the AI discovery market doesn't open new doors for hotels. It may concentrate existing OTA advantages across more platforms simultaneously.