For 2026, occupancy, average daily rate (ADR) and revenue per available room (RevPAR) were each upgraded 0.1 ppts from the previous forecast. ... Supply growth was lowered 0.2 ppts, while demand was reduced 0.1 ppts.
Amidst economic headwinds, persistent elevated levels of inflation, a softening job market, and changing travel patterns, mid-year U.S. hotel performance forecasts were downgraded. ... For the near term, many expect inbound international visitation to remain suppressed while group and business transient demand has softened.
Flywire's comprehensive payment solutions, which automate deposits, pre-payments, and balance collections with flexible payment options, help providers capitalize on this demand while more accurately forecasting
In practice, this can look like using AI to optimize processes such as dynamic pricing or demand forecasting, but not to eliminate staff roles, says EHL Professor and tech expert Ian Millar . ... For hotels, it means transforming operations – from smarter demand forecasting to hyper-personalized guest experiences – unlocking new levels of efficiency and loyalty.
He frames the current lodging landscape as a story of shifting demand patterns, changing capital conditions, and an ongoing push to create experiences that feel differentiated, not standardised. ... ) 12:45 Outlook for 2026: why "experiential" demand keeps accelerating 14:38 Where growth is happening: destination led assets and secondary markets 16:10 Who is travelling now: mix shifts, performance
A hotel may optimize rates based on demand forecasts, yet still lose bookings if guests perceive weak value, encounter restrictive conditions, or experience friction in the booking journey that pushes ... First, machine learning is used to segment stay dates into distinct clusters that represent different demand situations.
is traveling, not just where Aligning messaging and offers to emotional drivers such as wellness, escape, family, or experience-seeking In this model, hotels are no longer late-stage respondents to demand ... Trend velocity, sentiment momentum, and content resonance could inform: Demand forecasting Experience design Revenue strategy Even capital investment decisions This is a shift from reactive optimization
Predictable demand curves. Linear growth assumptions. Leaders were rewarded for precision, not flexibility. Then the world changed. Demand now shifts faster than forecasts can keep up. ... Agile leaders ask: “What demand strengthens us if it stays—and doesn’t hurt us if it disappears?”
Los Angeles occupancy remains below pre pandemic levels due to entertainment strikes, soft leisure demand, weak international travel, and 2025 wildfire disruptions. ... And to stay ahead of the evolving dynamics of any major market on a quarterly basis, consider HVS MarketCast as a valuable forecasting tool.
Platforms offer companies a smart way to reduce their operational overheads and demands. They’re now both strategic and practical. Of course, AI is making inroads into this problem, says Mbonambi. ... AI embedded directly into operational platforms benefits from a measurable reduction in manual process effort, particularly in areas like forecasting, service management and decision support.
AI is already better than humans at demand forecasting, price-elasticity modelling, inventory optimisation, channel mix optimisation, macro pattern detection (of things like events, weather, competitor ... Humans are still needed in the loop for context interpretation, narrative construction to explain demand forecasts to stakeholders, cross-functional commercial strategy, which requires reconciling conflicting
AI voice assistants to replace interactive voice recordings (IVR) Review sentiment analysis and conversational surveys Dynamic pricing, dynamic availability and prearrival upselling Rate planning, demand ... forecasting and market intelligence Adaptative marketing and communications content Real-time service recommendations based on guest profile data Staff scheduling, team learning and upskilling Preventative
Basically, it’s how you drive experiences, it’s how you increase on property spend, it’s how you maximize peak demand without discounting. ... In DACH, real-time data supports precision, better forecasting, and fewer surprises. So smarter decisions will actually hold up when they’re put underneath scrutiny.
ALL Accor (Accor's booking platform and loyalty programme) has partnered with global trend forecasting agency Globetrender to unveil the findings of its latest report on experiential travel in 2026. ... In a world shaped by performance, screens and constant demands, travellers are seeking spaces where they can truly let go - not through stillness, but through play, surprise and sensory stimulation.
In the first instance, AI-driven predictive analytics allow assets to manage market volatility, optimise pricing and revenue management, and forecast demand with greater accuracy than traditional metrics
Let’s look at a typical scenario where the RM system/team has identified an opportunity to increase rates during a high-demand period. ... For a while, no matter what hotels did, traveler demand and appetites seemed to be unlimited. But those days are now behind us. Current and future demand forecasts are not looking so hot right now.
I’m not a forecaster. I’m an operator with a bad habit of investing when I see a good situation. For the past several years, those situations have been scarce. ... This advantage will only grow over time as demand continues to outpace supply and fewer hotels step forward to improve their product.
The 2024 Summer Games offered a clear reminder that global events bring not only increased demand, but also increased expectations, scrutiny, and competition. ... last-minute domestic demand.
The article focuses on predictive analytics and machine learning applications for demand forecasting and competitor analysis, with Australian hotels reporting 15% booking increases for July-August. ... It’s another thing entirely to empower hoteliers with demand predictions that look several weeks or even months into the future.
Trybe to expand globally, accelerate development of its next-generation platform, incorporate AI- powered workflows to enhance guest experiences, and scale its go-to-market organization to meet growing demand ... Sales, marketing, and customer success scaling to meet accelerating demand.